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In this report, we’ll explore why vibes matter more than you think.

Should brands stand up for political and social issues?
Does having a strong brand voice matter more than having a face to your brand?
How can brands leverage nostalgia and FOMO?

In this series, we’ll be teasing out 5 key themes that shaped our conversation.

All about the vibez

Let’s get functional

Ur community = Ur influencers

Retail has a reputation

The end goal? Exit.

“Gen Z is all about the vibes.”

Lisa Guerrera

Cofounder and CEO,

Experiment

Don’t miss out.

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Passing the vibe check

1. All about the vibez

2. Let’s get functional

3. Ur community = Ur influencers

4. Retail has a reputation

5. The end goal? Exit.

What are the defining characteristics of a Gen Z brand? How do you create a Gen Z brand from the ground up?

In this report, we’ll explore why vibes matter more than you think.

In this series, we’ll be teasing out 5 key themes that shaped our conversation.

All about the vibez

Let’s get functional

Ur community = Ur influencers

Retail has a reputation

The end goal? Exit.

“Gen Z is all about the vibes.”

Lisa Guerrera

Don’t miss out.