Tydo Tables

The Wild West of CPG

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4

Shelf Talk: Driving Sales in Physical Retail

The IRL store experience still matters. How are brands responding to new challenges in brick and mortar?

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In this series, we’ll be teasing out five key themes that shaped our conversation:

  • A Dynamic Duo: Product and Community
  • The Tension Between Sustainability and CPG
  • The Role of Ecommerce in the Crowded eRetail Landscape
  • Shelf Talk: Challenges in the Grocery Store
  • Emerging Platforms and Opportunities
In this report, we’ll explore the challenges brands face in physical retail.

Why is shelf life so important—for both brands and retailers?

How should brands approach in-person sampling? What does a successful sampling program look like?

People misunderstand product sampling. It’s about discovery. If you don’t have a hypothesis around why you’re doing what you’re doing, don’t sample.

Ben Ponder

Cofounder and CEO of
Ponder Foods

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