Convenience and hyper-personalization are fueling changes in consumer behavior and shopping patterns. Convenience is clicking on an Amazon product deep link in an email and seamlessly being redirected to the product in the Amazon app. Deep linking enables you to streamline your customer journey, making it easy for shoppers to reconsider an abandoned cart, engage with your content, and get interested in a sale.
Let's take a look at why mobile app deep linking is important and how it can boost your user experience and increase revenue.
What is deep linking?
Deep linking allows customers to seamlessly navigate from a URL to a specific page within an app rather than leading users to the general app home screen. Deep linking is often used in marketing campaigns and when retailers want to drive traffic to specific web pages. By creating deep links to sell items, you can ensure that users are taken directly to the products they are interested in rather than forcing them to search.
How does mobile app deep linking work?
Mobile app deep linking allows users to click on a URL and be taken directly to a specific page in your highest converting channel—your mobile app. For example, you receive a push notification for an item that’s back in stock. A non-deep link would take you to the app home screen, in comparison to a deep link, which would take you directly to the promoted product.
Deep linking when shoppers haven’t installed your mobile app
Interestingly, shoppers don’t need your brand’s app installed on their mobile device to view these product pages; with deferred deep links, shoppers that don’t have your app installed but click on a deep link will instead be directed to install the app. Once your app is installed, shoppers are redirected to the intended destination to boost conversions.
Directing people to your mobile app using deep links
You can distribute your deep links through push notifications, emails, SMS, or promotional messages on your websites. This makes it easier for users to find your sale and make a purchase.
Examples of deep linking placement that directs people to your app:
- Web link to mobile app
- Push notification to mobile app
- Banner ad to mobile app
- Email to mobile app
- SMS to mobile app
- Social media posts to mobile app
- Mobile app to mobile app
- Search result listing to a mobile app (through app indexing)
Deep linking and your app’s user experience
Deep linking creates a smooth user experience by taking shoppers directly to the page they want in an app. Deep linking increases conversions by creating simple customer experiences. According to Clevertap, deep links contribute up to a 66% increase in conversions. In addition, an effective deep linking strategy helps you streamline your user experience and improve attribution.
Deep links streamline your user experience
Deep linking improves the customer journey by reducing the need for manual navigation once a link has been clicked and by getting consumers where they want to go more quickly.
Once shoppers can navigate through your channels smoothly, they will spend more time engaging with your business which leads to higher conversions.
Deep links improve attribution
Attribution helps you gain a clearer understanding of what channels are most important to your business and how to improve your funnel conversions. Deep linking helps marketers analyze campaign sources and improve optimization, so it’s important to pay attention to your deep links for attribution.
Importance of effective deep linking
Ineffective deep links can cause you to lose customers and revenue, so it’s important that they work perfectly. Customers have high expectations and don’t want anything to stop their shopping flow. One way to keep deep links effective is always to ensure the URL parameters are working. It’s best to run regular tests to understand your customer journey.
Growing with your users in mind
Mobile apps play a significant role in building relationships between your business and its customers. Deep links can be your revenue booster if done properly. Since mobile apps are poised for growth, there’s a need for every ecommerce merchant to rely on reputable data platforms to gain control over insights.
Finding a mobile partner for your app deep linking strategy
An effective mobile deeplinking strategy can keep you ahead in the highly competitive ecommerce market. More than ever, customers are picking stores based on the convenience they offer. You need to align with the best mobile partner for your app deep linking.
About Plobal Apps
Plobal Apps is a Shopify Plus Certified mobile app provider for thousands of the world’s fastest-growing brands.
We transform your ecommerce store into a mobile app, helping you increase conversions, better retain your customers, and cut through the noise with unlimited, personalized push notifications and deep links.
Get access to an industry-leading sales tool, extensive integrations, and best-in-class customer support. Watch your sales skyrocket and your ad spend disappear.
- What to pledge
- How to improve
- Which tools will set you up for success
I think the most important thing brands can do in 2023 is to better manage their customer data—both ethically and effectively. There’s an opportunity for brands to know their customers better than ever before—a clear benefit for both the customer and the brand. When you manage your data correctly, you’ll create stronger and more personalized ads, creative, site experiences, and so much more.
This is a classic: Let the data guide you. Go where the buyers for your products are and communicate with them on a personal level (i.e. by persona and funnel position) and nurture those relationships (past, present, and future customers). It’s possible—all through data.
We recommend that Shopify brands analyze and update their websites using data-driven decisions. Using analytics tools such as heatmaps and scrollmaps can help brands better understand how customers are interacting with their store.
Store owners tend to make assumptions about the way customers interact with their website. Most never go back and analyze their design choices to find pain points or areas of opportunity. By using heatmaps and scrollmaps, they can see where real customers are clicking and concentrating their attention. Leveraging this data, brands can start to iterate on design and make their online store experience streamlined and intuitive.
Hotjar provides a simple way to implement heatmaps, scrollmaps, and recorded user sessions on your site, helping you acquire incredibly informative user data. Additionally, it gives you the ability to create on-site surveys, which allows you to obtain direct and often critical feedback from users about their experience.
Test various attribution models and analyze the impact on your business. At Fifty Six, we are always here to help our clients identify and optimize their approach—a critical step in any successful marketing strategy.
If I’ve said it once, I’ve said it a million times–Customer Lifetime Value. And even more importantly, Future Lifetime Value (FLTV). With the ever-growing importance of first-party data, it is crucial that brands take a good look at their CRM and FLTV metrics.
Stop allocating budgets to low-hanging fruit that doesn’t move the needle on conversion. Think about what’s really going to improve your CX and the return of undertaking different initiatives—not just on what’s top on your list of bugbears on the site!
One of the best ways to understand your customer behavior is by using HotJar. Their heat-mapping and screen recording tools shine a light on where customers are navigating to and from on your site, where they're rage clicking and experiencing frustration, and where conversion is dropping off within real life customer journeys and flows!
Understanding your customers’ pain points via data and analytics , will allow you to work with your CRO/CX Agency to solve customer frustrations and improve conversion.
Rewind backs up all product, customer, and order data for Shopify sites—essential since Shopify itself doesn’t provide this solution. It's saved so many of our clients time and money from administrative accidents.
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33% of customer service inquiries are pre-sale questions. What does this mean? If you’re not investing in customer service, you’re missing out on revenue-generating opportunities.
The benefits of elevating your customer experience:
- 10% to 25% increase in AOV for customers who engage with live chat pre-purchase
- 21x higher conversion rate for customers who reach out via Live Chat or SMS compared to other site visitors
- 87% of customers who have a great customer experience will make another purchase
- 72% of customers share positive experiences with 6 or more individuals
Gorgias is our favorite Helpdesk platform. They can reduce costs by 35%, primarily by decreasing the average ticket handle time. Their machine learning algorithms are trained on millions of ecommerce-related interactions across Gorgias’ customer base and provide accurate, automated replies for the most common ecommerce inquiries. This helps our agents resolve tickets faster, which provides the customer a seamless experience.
Trust your agency! Agencies do the same things across multiple brands and niches, so we see the trends and have the practice and experience!
Don't be afraid of data and insights. If customers aren't clicking on your emails, try a new CTA. If your ads are driving good metrics at a small spend, start scaling. If your customers are complaining about a product, look into QA! If the data tells you something isn't working, let it go and try something else!
I'm supposed to say Tydo, right? 😉
Double down on differentiation. There will be a lot of headwinds this year and standing out from the crowd will set you apart.
A picture is worth 1,000 words. A video? Probably millions. In ecommerce that value translates into engagement, acquisition, and retention—everything you need to impact your bottom line.
At soona, we've seen the we've seen the impact of creative and the continuous split testing of it yield results. Our resolution is to challenge ourselves and double down on innovation and creative optionality so that each brand we work with can distinguish themselves in a crowded sea of D2C ecomm. We'd love to see our brands share this resolution and keep pushing the creative limits.
Klaviyo. We're using it to power our email and newsletter at soona too!
Optimize your returns strategy! This can lead to valuable customer insights, enhanced user experiences, and increased revenue and customer loyalty.
Brands need to dive deeper into understanding their customers to set themselves up for success. Conduct research to gain insights into customer needs, preferences, and behaviors. By doing so, you can develop targeted strategies that will enhance customer experience and boost overall retention.
Right now I would say Gorgias. Having a good customer service tool is crucial to building strong customer relationships.
Start paying heavy attention to data, specifically around retention. We see a lot of effort put towards acquisition with the assumption that once someone buys, they are your customer forever. Instead, get to know your customer, understand their needs, and analyze their behaviors once they are on-site and judge their sentiment after they have visited. Work with a retention focused and data-driven agency to implement tools that contribute to repeat business and customer delight. It will pay dividends.
When surveyed, about 80% of ecommerce merchants think that they are delivering a great experience to their customers. However, when the same customers are surveyed, only 8% of those customers think that they are getting a great experience from the merchant. Now, more than ever, retaining loyal customers is an essential part of any online business and you should spend time with your customers to judge their experience with your website and products and offer improvements based on that feedback.
Tydo's report cards are an essential tool, along with Klaviyo for email and SMS, Recharge for subscriptions and memberships, Okendo for reviews and surveys, Rebuy for AI driven collections and upsells, Loop for self service returns... each tool is great on their own, but their strength as the ultimate tool comes from when they are used together!
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