Instant delivery has taken the world by storm. There’s no need to schlep to the store when you can get your groceries delivered within ten to fifteen minutes—all thanks to companies such as GoPuff and Getir. But, what about your favorite products—the face moisturizer you use every morning, the shampoo that does wonders for your curly hair, the chili crisp you put on your avocado toast?
bodo brings together all the brands you know and love and instantly delivers them to your front door. Cofounded by Brandon Neman, bodo helps brands level up their post-purchase experience and enable same-day, sustainable delivery. Their customers include Trip, Ruka, Ripple, Lucky Saint, AU Vodka, Beavertown, SURI, Madhappy among other notable brands.
We sat down with Neman to learn more about instant delivery for ecommerce brands and what opportunities lie ahead.
Where did the idea for bodo come from? For years, Neman found himself frustrated with DHL, Royal Mail, and other providers. He was tired of chasing down orders, and he wanted to create a better post-purchase experience for customers. So, he started bodo with Jack Green.
“At its core, bodo builds infrastructure and technology to connect eCommerce brands to their customers quickly and sustainably,” explains Neman. “We help brands offer same-day delivery and instant delivery through sustainable delivery fleets.” They also have partnerships with Deliveroo and Uber Eats, if brands need help launching on these platforms.
Right now, bodo is available in London (especially useful for Shopify brands interested in reaching a new London user base), but stay tuned…they’re launching in another major city in 2023!
“We saw that consumers have an appetite to get things in under an hour,” says Neman. “We wanted to build that out for brands who didn’t have access to those tools before.”
How does it work? Brands send their product to bodo hubs. Then, they can offer their customers a quick, sustainable delivery solution via bodo’s tech.
How does bodo decide which products to stock? Their data and analytics team tends to follow the 80/20 rule. “80% of sales usually comes from 20% of SKUs,” says Neman. “We invest in that 20%.”
What types of brands can use Bodo? A wide variety—beverage, apparel, beauty—to say the least. The most successful brand partners typically fall in either the consumer technology or beauty category—most notably beauty because it’s a frequent and high basket value purchase.
“Consumer behavior has changed, and your consumers expect to get things very quickly and sustainably. We want to build that for ecommerce brands.”
Why Should Brands Consider Same-Day Delivery?
- Drives conversion
- Reduces cart abandonment
- Increases retention
- Keeps your customers engaged
- Introduces your products to new customers
- Increases user-generated content
Neman says bodo sees an immediate reduction in cart abandonment for brand partners; most brands see a 30-40% decrease in cart abandonment for addressable orders.
For example, PerfectTed, the matcha drinks brand, saw cart abandonment drop by over 45% after onboarding with bodo. Plus, they saw an 8% uptick in AOV. Cofounder Teddie Levenfiche told bodo, “Instant delivery lets us access customers like we never could before. Customers love the experience.”
Ready to dive in? Once you’ve signed up, here’s how you can make the most of bodo:
- Message your customers and let them know you offer instant delivery ASAP.
- Validate it on your website. Add a banner or widget that indicates which products are available for same-day delivery.
“Brands need to make a point of telling their customers they now offer the service. They should create campaigns highlighting immediacy. They’ll typically see higher click-through and conversion rates when they’re showing an experiential purchase.”
Unlocking New Sales Channels for Brands
In addition to its instant and same-day delivery business, bodo has its own sales channels and marketplaces. “If you’re a DTC brand operating within our network of facilities, you can plug into any of our sales channels,” adds Neman.
So far, bodo has launched beverage and gifting marketplaces. Soon, they’ll launch a health and wellness-focused marketplace.
What’s the point? Brand discovery.
“We wanted to create a place where consumers can get to know brands and their stories—what makes them unique and special—and pair that with an awesome delivery experience,” explains Neman.
We all know that omnichannel is more important than ever before. bodo helps brands create a seamless omnichannel experience—from their marketplaces to same-day delivery offerings.
“We’re building outlets that bodo brands can sell into—that is if they have their product in our facilities.”
Sustainability & Same-Day Delivery at bodo
Sustainability plays a key role in every part of the bodo experience. “Even our first facility was powered by solar. Our courier fleets are electric. We only use recycled and recyclable packaging. We love working with brands aligned with our mission to change urban logistics, sustainably,” says Neman.
It’s an especially important topic in the delivery and logistics space. Neman reminds us, “One medium parcel is equal to 40 plastic water bottles in a landfill.” To combat that, bodo uses eco-friendly packaging and electric vehicles for delivery.
The best part? Brands see real results from sustainability efforts. “When brands market sustainable delivery, we see an uptick in conversion,” adds Neman.
“The more sustainably focused a brand can be on the packaging and delivery side, the better off they’ll be—and the environment.”
- What to pledge
- How to improve
- Which tools will set you up for success
I think the most important thing brands can do in 2023 is to better manage their customer data—both ethically and effectively. There’s an opportunity for brands to know their customers better than ever before—a clear benefit for both the customer and the brand. When you manage your data correctly, you’ll create stronger and more personalized ads, creative, site experiences, and so much more.
This is a classic: Let the data guide you. Go where the buyers for your products are and communicate with them on a personal level (i.e. by persona and funnel position) and nurture those relationships (past, present, and future customers). It’s possible—all through data.
We recommend that Shopify brands analyze and update their websites using data-driven decisions. Using analytics tools such as heatmaps and scrollmaps can help brands better understand how customers are interacting with their store.
Store owners tend to make assumptions about the way customers interact with their website. Most never go back and analyze their design choices to find pain points or areas of opportunity. By using heatmaps and scrollmaps, they can see where real customers are clicking and concentrating their attention. Leveraging this data, brands can start to iterate on design and make their online store experience streamlined and intuitive.
Hotjar provides a simple way to implement heatmaps, scrollmaps, and recorded user sessions on your site, helping you acquire incredibly informative user data. Additionally, it gives you the ability to create on-site surveys, which allows you to obtain direct and often critical feedback from users about their experience.
Test various attribution models and analyze the impact on your business. At Fifty Six, we are always here to help our clients identify and optimize their approach—a critical step in any successful marketing strategy.
If I’ve said it once, I’ve said it a million times–Customer Lifetime Value. And even more importantly, Future Lifetime Value (FLTV). With the ever-growing importance of first-party data, it is crucial that brands take a good look at their CRM and FLTV metrics.
Stop allocating budgets to low-hanging fruit that doesn’t move the needle on conversion. Think about what’s really going to improve your CX and the return of undertaking different initiatives—not just on what’s top on your list of bugbears on the site!
One of the best ways to understand your customer behavior is by using HotJar. Their heat-mapping and screen recording tools shine a light on where customers are navigating to and from on your site, where they're rage clicking and experiencing frustration, and where conversion is dropping off within real life customer journeys and flows!
Understanding your customers’ pain points via data and analytics , will allow you to work with your CRO/CX Agency to solve customer frustrations and improve conversion.
Rewind backs up all product, customer, and order data for Shopify sites—essential since Shopify itself doesn’t provide this solution. It's saved so many of our clients time and money from administrative accidents.
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33% of customer service inquiries are pre-sale questions. What does this mean? If you’re not investing in customer service, you’re missing out on revenue-generating opportunities.
The benefits of elevating your customer experience:
- 10% to 25% increase in AOV for customers who engage with live chat pre-purchase
- 21x higher conversion rate for customers who reach out via Live Chat or SMS compared to other site visitors
- 87% of customers who have a great customer experience will make another purchase
- 72% of customers share positive experiences with 6 or more individuals
Gorgias is our favorite Helpdesk platform. They can reduce costs by 35%, primarily by decreasing the average ticket handle time. Their machine learning algorithms are trained on millions of ecommerce-related interactions across Gorgias’ customer base and provide accurate, automated replies for the most common ecommerce inquiries. This helps our agents resolve tickets faster, which provides the customer a seamless experience.
Trust your agency! Agencies do the same things across multiple brands and niches, so we see the trends and have the practice and experience!
Don't be afraid of data and insights. If customers aren't clicking on your emails, try a new CTA. If your ads are driving good metrics at a small spend, start scaling. If your customers are complaining about a product, look into QA! If the data tells you something isn't working, let it go and try something else!
I'm supposed to say Tydo, right? 😉
Double down on differentiation. There will be a lot of headwinds this year and standing out from the crowd will set you apart.
A picture is worth 1,000 words. A video? Probably millions. In ecommerce that value translates into engagement, acquisition, and retention—everything you need to impact your bottom line.
At soona, we've seen the we've seen the impact of creative and the continuous split testing of it yield results. Our resolution is to challenge ourselves and double down on innovation and creative optionality so that each brand we work with can distinguish themselves in a crowded sea of D2C ecomm. We'd love to see our brands share this resolution and keep pushing the creative limits.
Klaviyo. We're using it to power our email and newsletter at soona too!
Optimize your returns strategy! This can lead to valuable customer insights, enhanced user experiences, and increased revenue and customer loyalty.
Brands need to dive deeper into understanding their customers to set themselves up for success. Conduct research to gain insights into customer needs, preferences, and behaviors. By doing so, you can develop targeted strategies that will enhance customer experience and boost overall retention.
Right now I would say Gorgias. Having a good customer service tool is crucial to building strong customer relationships.
Start paying heavy attention to data, specifically around retention. We see a lot of effort put towards acquisition with the assumption that once someone buys, they are your customer forever. Instead, get to know your customer, understand their needs, and analyze their behaviors once they are on-site and judge their sentiment after they have visited. Work with a retention focused and data-driven agency to implement tools that contribute to repeat business and customer delight. It will pay dividends.
When surveyed, about 80% of ecommerce merchants think that they are delivering a great experience to their customers. However, when the same customers are surveyed, only 8% of those customers think that they are getting a great experience from the merchant. Now, more than ever, retaining loyal customers is an essential part of any online business and you should spend time with your customers to judge their experience with your website and products and offer improvements based on that feedback.
Tydo's report cards are an essential tool, along with Klaviyo for email and SMS, Recharge for subscriptions and memberships, Okendo for reviews and surveys, Rebuy for AI driven collections and upsells, Loop for self service returns... each tool is great on their own, but their strength as the ultimate tool comes from when they are used together!
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