Introducing Build Your Own Report Cards by Tydo

November 1, 2021
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With Build Your Own Report Cards, you can unlock even greater clarity around data analytics. You can now add multiple cards in tandem to your existing Report Card, Tydo’s free reporting product. In BYO Report Cards, we’ve included the most important metrics for a variety of core functions: Acquisition, Retention, Finance, Operations, and Ad Channels.

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Introducing Build Your Own Report Cards by Tydo

We’re hyped to officially roll out a new Tydo feature: Build Your Own Report Cards!

You can now add multiple cards in tandem to your existing Report Card, Tydo’s free reporting product. We’ve added a refreshed Discover page that allows users to choose from a variety of performance analytics metrics and design custom experiences for their marketing teams.

Before we dive in, here’s a quick refresher on why we first launched Report Cards into the world.

Tydo Primer: Report Cards 101 

Report Cards enables a quick snapshot of your business, delivered to your inbox free of charge. 

The default Report Cards analytics stack includes the most important growth metrics your team should be tracking to gauge DTC growth. Tydo delivers customized cards to your inbox at your chosen cadence (daily, weekly, monthly), so you don't need yet another tool to log in.

Some operators want to be in the weeds, while others just need a pulse check from time to time. Tydo was founded around the simple idea that every founder should have access to the basics of data, without the need for expensive engineers. That’s why we made it free for everyone.

BYO Report Cards: How it Works

Tydo consolidates metrics on your Report Cards across all data sources, so you’re getting a clear and concise performance snapshot. We first launched the product with a Summary card highlighting key metrics: Revenue, Orders, AOV, Ad Spend, Blended CAC, and Blended ROAS. 

With Build Your Own Report Cards, you can unlock even greater clarity around data analytics.

For example, DTC brands can choose the different functions of their business that they want to actively keep tabs on. In BYO Report Cards, we’ve included the most important metrics for a variety of core functions: Acquisition, Retention, Finance, Operations, and Ad Channels.

We’ve also developed custom cards with help of incredible partners in the eCom ecosystem like Structured, Loop Returns, Sharma Brands, Smile.io and more! Critically, our partners helped us gut check each metric and gave their stamp of approval.

Here’s how it works:

  1. Sign up for Report Cards on Tydo
  2. Connect Shopify and paid ad accounts
  3. Add your custom analytics cards bundle
  4. Start receiving Report Cards at your chosen cadence

Discover New Cards

Now, let’s dive into some of the new cards you can add to your custom Report Card:

Customer Overview

Description: The Customer Overview card gives you insight into your sales and order behavior by new and returning customers. This can help you optimize towards acquisition or retention tactics based on goals and priorities.

Metrics Included:

  • Net Sales
  • New Customer Sales
  • Returning Customer Sales
  • Total Orders
  • New Customer Orders
  • Returning Customer Orders
  • Net AOV
  • New Customer AOV 
  • Returning Customer AOV

Acquisition Summary

Description: The Acquisition Summary card gives you insight into your sales and order behavior of new customers compared to all customers, keeping a pulse on your acquisition strategies and campaigns. We created this card with the help of Sharma Brands, a team of DTC operators founded by Nik Sharma.

Metrics Included:

  • Net Sales
  • New Customer Sales
  • Total Orders
  • New Customer Orders
  • New Customer Rate
  • Net AOV
  • New Customer AOV 

Retention Summary

Description: The Retention Summary card gives you insight into your sales and order behavior of returning customers compared to all customers, keeping a pulse on your retention strategies and tactics. We created this card with the help of Smile.io, a loyalty and retention tool that specializes in rewards programs.

Metrics Included:

  • Net Sales
  • Returning Customer Sales
  • Total Orders
  • Returning Customer Orders
  • Repeat Purchase Rate
  • Net AOV
  • Returning Customer AOV 

Finance Summary

Description: The Finance Summary card outlines all your finance metrics so you can get a sense of money coming in and out. It also helps you see how you’re pacing against your goals. We created this card with the help of Ramp, a corporate card and finance automation platform for founders.

Metrics Included:

  • Net Sales
  • Total Ad Spend
  • Spend as a % of Net Sales
  • Blended ROAS
  • Total Orders
  • Net AOV
  • Discounted Orders
  • Discount Value

Fulfillment Summary

Description: The Fulfillment Summary card outlines your order and returns so that you can have insight into your order volume. We created this card with the help of Wonderment, an order tracking and delivery experience app for Shopify merchants.

Metrics Included:

  • Total Orders
  • Units/Transaction
  • Returns

Operations Summary

Description: The Operations Summary card outlines your orders and returns so that you can keep a pulse on your operations. We created this card with the help of Loop Returns, an exchange-first returns platform for Shopify brands.

Metrics Included:

  • Total Orders
  • Returns
  • Returns Value
  • Return Rate

Facebook Ads Overview

Description: The Facebook Ads Overview card gives you a high level view of your Facebook ads performance, so you can stay updated on the basics. We created this card with the help of Structured, an e-commerce growth agency. If you're looking for a more detailed view, check out our Detailed Facebook Ads card here.

Metrics Included:

  • Spend
  • Conversions
  • CPA
  • ROAS

Detailed Facebook Ads Overview

Description: The Detailed Facebook Ads card gives you a funnel-style view of your Facebook ads performance, so you can see performance from impressions through to conversion. We created this card with the help of Structured, an e-commerce growth agency. If you're looking for more of an overview, check out our Facebook Ads Overview card here.

Metrics Included:

  • Spend
  • Impressions
  • CPM
  • Clicks
  • CTR
  • CPC
  • Conversions
  • CPA
  • ROAS

Google Ads Overview

Description: The Google Ads Overview card gives you a high level view of your Google ads performance, so you can stay updated on the basics. We created this card with the help of Blink SEO, an e-commerce SEO and paid acquisition agency. If you're looking for a more detailed view, check out our Detailed Google Ads card here.

Metrics Included:

  • Spend
  • Conversions
  • CPA
  • ROAS

Detailed Google Ads Overview

Description: The Detailed Google Ads card gives you a funnel-style view of your Google ads performance, so you can see performance from impressions through to conversion.We created this card with the help of Blink SEO, an e-commerce SEO and paid acquisition agency. If you're looking for more of an overview, check out our Google Ads Overview card here.

Metrics Included:

  • Spend
  • Impressions
  • CPM
  • Clicks
  • CTR
  • CPC
  • Conversions
  • CPA
  • ROAS

Paid Channel Comparison

Description: The Paid Channel Comparison card gives you a funnel-style view of your Facebook and Google ads performance, so you can see performance from impressions through to conversion across both channels. This can help you compare your primary ad channels’ performance and optimize your ad spend.

Metrics Included:

  • Facebook Spend
  • Google Spend
  • Facebook Impressions
  • Google Impressions
  • Facebook CPM
  • Google CPM
  • Facebook Clicks
  • Google Clicks
  • Facebook CTR
  • Google CTR
  • Facebook CPC
  • Google CPC
  • Facebook Conversions
  • Google Conversions
  • Facebook CPA
  • Google CPA
  • Facebook ROAS
  • Google ROAS

Build Your Own Report Card Now!

If you already have Report Cards set up, discover and add new cards here.

If you don’t have a Report Card set up, you can get started here.


Report Cards

Free

Report Cards is a customized glimpse into your business, delivered to your inbox for free.

Report Cards consolidates all your key metrics across platforms for an at-a-glance pulse of your business.

Discover metrics for every team member so they can stay updated with the right data on a daily, weekly and monthly basis.

It's free because we believe everyone should have access to the basics.

Learn more
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Portfolio

Portfolio is a hub for analytics across multiple Shopify stores. The perfect tool for agencies.

See an aggregate view of all your data for all your stores in one place.

Make real time assessments on marketing initiatives across every storefront you manage.

Analyze the performance of one store versus another in seconds.

Learn more
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