Introducing Build Your Own Report Cards by Tydo

With Build Your Own Report Cards, you can unlock even greater clarity around data analytics. You can now add multiple cards in tandem to your existing Report Card, Tydo’s free reporting product. In BYO Report Cards, we’ve included the most important metrics for a variety of core functions: Acquisition, Retention, Finance, Operations, and Ad Channels.
November 1, 2021
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Introducing Build Your Own Report Cards by Tydo

We’re hyped to officially roll out a new Tydo feature: Build Your Own Report Cards!

You can now add multiple cards in tandem to your existing Report Card, Tydo’s free reporting product. We’ve added a refreshed Discover page that allows users to choose from a variety of performance analytics metrics and design custom experiences for their marketing teams.

Before we dive in, here’s a quick refresher on why we first launched Report Cards into the world.

Tydo Primer: Report Cards 101 

Report Cards enables a quick snapshot of your business, delivered to your inbox free of charge. 

The default Report Cards analytics stack includes the most important growth metrics your team should be tracking to gauge DTC growth. Tydo delivers customized cards to your inbox at your chosen cadence (daily, weekly, monthly), so you don't need yet another tool to log in.

Some operators want to be in the weeds, while others just need a pulse check from time to time. Tydo was founded around the simple idea that every founder should have access to the basics of data, without the need for expensive engineers. That’s why we made it free for everyone.

BYO Report Cards: How it Works

Tydo consolidates metrics on your Report Cards across all data sources, so you’re getting a clear and concise performance snapshot. We first launched the product with a Summary card highlighting key metrics: Revenue, Orders, AOV, Ad Spend, Blended CAC, and Blended ROAS. 

With Build Your Own Report Cards, you can unlock even greater clarity around data analytics.

For example, DTC brands can choose the different functions of their business that they want to actively keep tabs on. In BYO Report Cards, we’ve included the most important metrics for a variety of core functions: Acquisition, Retention, Finance, Operations, and Ad Channels.

We’ve also developed custom cards with help of incredible partners in the eCom ecosystem like Structured, Loop Returns, Sharma Brands, Smile.io and more! Critically, our partners helped us gut check each metric and gave their stamp of approval.

Here’s how it works:

  1. Sign up for Report Cards on Tydo
  2. Connect Shopify and paid ad accounts
  3. Add your custom analytics cards bundle
  4. Start receiving Report Cards at your chosen cadence

Discover New Cards

Now, let’s dive into some of the new cards you can add to your custom Report Card:

Customer Overview

Description: The Customer Overview card gives you insight into your sales and order behavior by new and returning customers. This can help you optimize towards acquisition or retention tactics based on goals and priorities.

Metrics Included:

  • Net Sales
  • New Customer Sales
  • Returning Customer Sales
  • Total Orders
  • New Customer Orders
  • Returning Customer Orders
  • Net AOV
  • New Customer AOV 
  • Returning Customer AOV

Acquisition Summary

Description: The Acquisition Summary card gives you insight into your sales and order behavior of new customers compared to all customers, keeping a pulse on your acquisition strategies and campaigns. We created this card with the help of Sharma Brands, a team of DTC operators founded by Nik Sharma.

Metrics Included:

  • Net Sales
  • New Customer Sales
  • Total Orders
  • New Customer Orders
  • New Customer Rate
  • Net AOV
  • New Customer AOV 

Retention Summary

Description: The Retention Summary card gives you insight into your sales and order behavior of returning customers compared to all customers, keeping a pulse on your retention strategies and tactics. We created this card with the help of Smile.io, a loyalty and retention tool that specializes in rewards programs.

Metrics Included:

  • Net Sales
  • Returning Customer Sales
  • Total Orders
  • Returning Customer Orders
  • Repeat Purchase Rate
  • Net AOV
  • Returning Customer AOV 

Finance Summary

Description: The Finance Summary card outlines all your finance metrics so you can get a sense of money coming in and out. It also helps you see how you’re pacing against your goals. We created this card with the help of Ramp, a corporate card and finance automation platform for founders.

Metrics Included:

  • Net Sales
  • Total Ad Spend
  • Spend as a % of Net Sales
  • Blended ROAS
  • Total Orders
  • Net AOV
  • Discounted Orders
  • Discount Value

Fulfillment Summary

Description: The Fulfillment Summary card outlines your order and returns so that you can have insight into your order volume. We created this card with the help of Wonderment, an order tracking and delivery experience app for Shopify merchants.

Metrics Included:

  • Total Orders
  • Units/Transaction
  • Returns

Operations Summary

Description: The Operations Summary card outlines your orders and returns so that you can keep a pulse on your operations. We created this card with the help of Loop Returns, an exchange-first returns platform for Shopify brands.

Metrics Included:

  • Total Orders
  • Returns
  • Returns Value
  • Return Rate

Facebook Ads Overview

Description: The Facebook Ads Overview card gives you a high level view of your Facebook ads performance, so you can stay updated on the basics. We created this card with the help of Structured, an e-commerce growth agency. If you're looking for a more detailed view, check out our Detailed Facebook Ads card here.

Metrics Included:

  • Spend
  • Conversions
  • CPA
  • ROAS

Detailed Facebook Ads Overview

Description: The Detailed Facebook Ads card gives you a funnel-style view of your Facebook ads performance, so you can see performance from impressions through to conversion. We created this card with the help of Structured, an e-commerce growth agency. If you're looking for more of an overview, check out our Facebook Ads Overview card here.

Metrics Included:

  • Spend
  • Impressions
  • CPM
  • Clicks
  • CTR
  • CPC
  • Conversions
  • CPA
  • ROAS

Google Ads Overview

Description: The Google Ads Overview card gives you a high level view of your Google ads performance, so you can stay updated on the basics. We created this card with the help of Blink SEO, an e-commerce SEO and paid acquisition agency. If you're looking for a more detailed view, check out our Detailed Google Ads card here.

Metrics Included:

  • Spend
  • Conversions
  • CPA
  • ROAS

Detailed Google Ads Overview

Description: The Detailed Google Ads card gives you a funnel-style view of your Google ads performance, so you can see performance from impressions through to conversion.We created this card with the help of Blink SEO, an e-commerce SEO and paid acquisition agency. If you're looking for more of an overview, check out our Google Ads Overview card here.

Metrics Included:

  • Spend
  • Impressions
  • CPM
  • Clicks
  • CTR
  • CPC
  • Conversions
  • CPA
  • ROAS

Paid Channel Comparison

Description: The Paid Channel Comparison card gives you a funnel-style view of your Facebook and Google ads performance, so you can see performance from impressions through to conversion across both channels. This can help you compare your primary ad channels’ performance and optimize your ad spend.

Metrics Included:

  • Facebook Spend
  • Google Spend
  • Facebook Impressions
  • Google Impressions
  • Facebook CPM
  • Google CPM
  • Facebook Clicks
  • Google Clicks
  • Facebook CTR
  • Google CTR
  • Facebook CPC
  • Google CPC
  • Facebook Conversions
  • Google Conversions
  • Facebook CPA
  • Google CPA
  • Facebook ROAS
  • Google ROAS

Build Your Own Report Card Now!

If you already have Report Cards set up, discover and add new cards here.

If you don’t have a Report Card set up, you can get started here.


Report Cards

Free

Report Cards is a customized glimpse into your business, delivered to your inbox for free.

Report Cards consolidates all your key metrics across platforms for an at-a-glance pulse of your business.

Discover metrics for every team member so they can stay updated with the right data on a daily, weekly and monthly basis.

It's free because we believe everyone should have access to the basics.

Learn more
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Portfolio

Portfolio is a hub for analytics across multiple Shopify stores. The perfect tool for agencies.

See an aggregate view of all your data for all your stores in one place.

Make real time assessments on marketing initiatives across every storefront you manage.

Analyze the performance of one store versus another in seconds.

Learn more
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Noah Wunsch

Founder & CEO,
Ruby
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Ramping Your Brand
James F. Richardson, PhD
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Paul Voge

Founder & CEO,
Aura Bora
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High-Hanging Fruit: Build Something Great by Going Where No One Else Will
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Andrew Benin

CEO & Cofounder,
Graza
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Salt Sugar Fat
Michael Moss
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Becca Millstein

Cofounder & CEO,
Fish Wife
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The Secret Life of Groceries Benjamin Lorr
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Allie Dempster

Cofounder,
Lupii
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How to Change Your Mind Michael Pollan
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Michael Sharon

Cofounder & CEO,
Taika
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The Beginning of Infinity
David Deutsch
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Michael Wieder

Cofounder, President, & CMO,
LALO
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The Checklist Manifesto
Atul Gawande
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Stefany Nieto

Cofounder,
Mojo Microdose
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The Immortality Key
Brian Muraresku
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Cattie Khoury

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Extreme Ownership
Jocko Willink and Leif Babin
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Alex Onsager

Cofounder & CEO,
Character
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Competing Against Luck Clayton Christensen
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Steph Hon

Founder & CEO,
Cadence
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Open
Andre Agassi
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Katina Mountanos

Founder & CEO,
Kosterina
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Pour Your Heart Into It
Howard Schultz
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Dee Charlemagne

Cofounder,
AVEC
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Shoe Dog
Phil Knight
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Cristina Ros Blankfein

Cofounder,
Swoon
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Shoe Dog
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Peiman Raf

Cofounder & CEO,
Madhappy
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Shoe Dog
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Libie Motchan

Cofounder,
Fulton
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Burn Rate
Andy Dunn
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Chris Meade

Cofounder,
Crossnet
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Double Your Profits
Bob Fifer
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Maggy Nyamumbo

Founder,
Kahawa 1893
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The Big Brand Lie
Eddie Yoon, Nicolas Cole, Christopher Lochhead
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David Phan

Founder,
Huppy
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The Slight Edge
Jeff Olson
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Cole Pearsall

Cofounder & Chief Sales Officer,
Acid League
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Business Stripped Bare Richard Branson
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Cofounder & CEO,
Aplos
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More about the project

Here at Tydo, we try to highlight DTC founders who run their business in various ways. And, that's because there's no "right" way to run a DTC brand.

This project illustrates exactly that. Whether it's how a founder supports their team or how they talk about mental health in the workplace, every founder has a different approach. How do they discover these different approaches? One way: reading. Discover the greatest books that have changed the way 15+ founders think about or operate their business.

You can also listen to these book picks on Spotify or Anchor.fm.

Brandon Amoroso

Founder & President,
Electriq
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AM to PM Set
by Brooklinen
For the friend who has everything (or when I have no idea what else to get!) this Brooklinen candle set is my go-to gift. It has a classic look, and each scent gives off a homey, exceptionally cozy vibe—perfect for the winter months.

Juliana Casale

Head of Brand and Community,
Wonderment
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Desert Planter
by Jungalow
A lot of my friends either have a ton of indoor plants, or aspire to be the kind of person who has tons of indoor plants. Jungalow has a nice little selection of live plants in their online store, and they sell super cute planters like this one to house them in. Instantly add ambiance to any party you attend!

Tom Shea

Cofounder,
Adgile
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Long Jambys
by Jambys
I try not to show up to a dinner party empty-handed. I love bringing “performance inactivewear”—better known as Jambys!  After a night spent entertaining, every host needs time to sit back, relax, and reset. And, what better way to do that than in a pair of super soft, Jamby joggers?!

Rhian Beutler

CEO/Founder,
Govalo
GIFT PICK
The Mini Essentials
by Brightland
Brightland's capsule sets are one of my favorite things to gift a party host. This set does it all—perfect for a charcuterie board or a drizzle on a crusty loaf of bread. It comes in a beautifully designed gift box that makes you feel like you are giving a gift that everyone can enjoy together and use even after the party is over!

Mike De Santis

Direct of Biz Ops,
Doris Dev
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Humidifier
by Canopy
With winter right around the corner, you have to make sure your loved ones and friends don't dry out! When the heat comes on, the Canopy Humidifier helps to provide humidity in your home! Plus, the built-in aroma diffuser is a great alternative to candles!

Yair Slasky

Business Operations,
Fondue
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Sampler Pack
by Olipop
You can never go wrong with Olipop—the soda that tastes good and is good for you! Same-day delivery makes for a perfect last-minute gift! I'll be stocking up on a few Sampler Packs this holiday season.

Robi O’Cleirigh

Marketing Manager,
Relo
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The Classics Box
by Bad Brownie
Whilst I’ve never needed a party as an excuse to chow down on these bad boys, they’re the perfect gift for your host! Easy to share, and a real crowd pleaser, Bad Brownies are a great go-to, holiday sweet treat.

Arjun Jolly

COO/Cofounder,
adQuadrant
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Sandwich Thins
by Outer Aisle
A healthy and allergy-conscious addition to any dinner, these delicious cauliflower sandwich thins are a top-notch alternative to bread (gluten free and sugar free). They’ll be a fan favorite at the dinner table.

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Zack Elias

Director, Partnerships,
Plobal Apps
GIFT PICK
Open House Bundle
by Life in Lilac
The name says it all—Open House. This is my go-to gift for anyone hosting during the holidays (and a bottle of wine, of course)! Open House is a clean, crisp scent perfect for every day. If fresh laundry isn’t your vibe and you prefer woodsy/smoky notes, Life in Lilac has plenty of A+ scent options.

Nik Sharma

GIFT PICK
Matcha Variety Pack
by Chamberlain Coffee
No one says no to a good cup of caffeine in the morning. In fact, if there was a way to inject caffeine in my veins, I'd be open to testing that. But, the issue with most caffeine is there's always a crash! The crash sucks... you feel tired and unfocused, you just wanna take a break. This is where matcha comes in... but for those who don't want JUST the taste of green soil, Chamberlain Coffee created the perfect flavored matcha. Emma personally worked on these blends, so you know they taste amazing and just as good (if not better) than they look.

Jessica Grossman

Founder/CEO,
In Social
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Best Seller Bundle
by Three Ships
Who doesn't want the gift of better and brighter skin? Our friends at Three Ships Beauty are the leaders in natural skincare that actually works! Starting with the bestseller bundle helps giftees discover which products (if not all!) work best for their skin.

Kate Cassidy

Partner Marketing Manager,
Tydo
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Drizzle & Sizzle
by Graza
I love showing up to a party with a practical gift the host can and will actually use. Graza's Sizzle and Drizzle squeezable olive oil set is a welcome addition to any kitchen—plus, they fit perfectly in a wine bottle sized gift bag.

Marcus Ohanesian

Partners Manager,
Trellis
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Lastra Holiday Mug
by Vietri
This hand-painted Italian stoneware mug is a great gift for any hot cocoa or coffee drinker! If you want to go the extra mile, include a bag of coffee beans or hot chocolate mix.

Phillip Jackson

Cofounder,
Future Commerce
GIFT PICK
Tile Mat
by Letterfolk
I’ve waxed poetic about Pattern Brands over the last few years—and I’ve quickly fallen for one of their newest brand acquisitions. The Letterfolk Tile Mat is a unique gift for any host. It looks on point in any home. Plus, it’s endless fun to customize!

Maier Bianchi

Founder,
Bemeir
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Haitian Moringa: Hair, Skin, & Nails Vitamins
by Kreyól Essence
Haitian Moringa vitamins are a versatile gift with multiple uses and beneficial health properties. I love giving the Pineapple Rhum Punch flavor! Introducing items from diverse cultures, especially ones from black-owned businesses that deserve recognition, brings me joy.

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