Tydo’s Late Summer Reading List

The summer isn’t over…quite yet. Not sure what to read next? We asked 15+ DTC founders to share the books that’ve changed the way they think about or operate their business. Hear their picks below.
August 17, 2022
by
The Tydo Team
Tydo’s Late Summer Reading List

Introducing: Tydo's Late Summer Reading List

The summer isn't over...quite yet. There's still time to soak up the sun and get lost in a book. Not sure what to read first?

Introducing: Tydo's Late Summer Reading List.

We asked some of our favorite DTC founders: What's one book that's changed the way you thought about or operate your business? And, they shared their best picks in voice memo format. Listen to them discuss their fave reads and why they love 'em here. 

Checkout our roundup to learn:
  • What to pledge
  • How to improve
  • Which tools will set you up for success

Dale Wilson

Partnerships Manager,
adQuadrant
Resolution

I think the most important thing brands can do in 2023 is to better manage their customer data—both ethically and effectively. There’s an opportunity for brands to know their customers better than ever before—a clear benefit for both the customer and the brand. When you manage your data correctly, you’ll create stronger and more personalized ads, creative, site experiences, and so much more.

Tip

This is a classic: Let the data guide you. Go where the buyers for your products are and communicate with them on a personal level (i.e. by persona and funnel position) and nurture those relationships (past, present, and future customers). It’s possible—all through data.

Tool

It's an honest tie between Gorgias and Klaviyo. Both tools have amazing plans for 2023 and beyond, and I'm looking forward to seeing the impact both have on their clients this year.

Shawn Khemsurov

Co-founder,
Electric Eye
Resolution

We recommend that Shopify brands analyze and update their websites using data-driven decisions. Using analytics tools such as heatmaps and scrollmaps can help brands better understand how customers are interacting with their store.

Tip

Store owners tend to make assumptions about the way customers interact with their website. Most never go back and analyze their design choices to find pain points or areas of opportunity. By using heatmaps and scrollmaps, they can see where real customers are clicking and concentrating their attention. Leveraging this data, brands can start to iterate on design and make their online store experience streamlined and intuitive.

Tool

Hotjar provides a simple way to implement heatmaps, scrollmaps, and recorded user sessions on your site, helping you acquire incredibly informative user data. Additionally, it gives you the ability to create on-site surveys, which allows you to obtain direct and often critical feedback from users about their experience.

Katelyn Glass

Founder and CEO,
Fifty Six
Resolution

Test various attribution models and analyze the impact on your business. At Fifty Six, we are always here to help our clients identify and optimize their approach—a critical step in any successful marketing strategy.

Tip

If I’ve said it once, I’ve said it a million times–Customer Lifetime Value. And even more importantly, Future Lifetime Value (FLTV). With the ever-growing importance of first-party data, it is crucial that brands take a good look at their CRM and FLTV metrics.

Tool

OrderlyEmails is our go-to tool for transactional emails. It helps us level up our brands’ email aesthetics with customizable, quick-to-implement Shopify templates.

Lately, I’ve been really interested in Smile.io’s loyalty platform. Their UX is fantastic for teams with low bandwidth!

Tom Rees

Founder,
WIRO
Resolution

Stop allocating budgets to low-hanging fruit that doesn’t move the needle on conversion. Think about what’s really going to improve your CX and the return of undertaking different initiatives—not just on what’s top on your list of bugbears on the site!

Tip

One of the best ways to understand your customer behavior is by using HotJar. Their heat-mapping and screen recording tools shine a light on where customers are navigating to and from on your site, where they're rage clicking and experiencing frustration, and where conversion is dropping off within real life customer journeys and flows!

Understanding your customers’ pain points via data and analytics , will allow you to work with your CRO/CX Agency to solve customer frustrations and improve conversion.

Tool

Rewind backs up all product, customer, and order data for Shopify sites—essential since Shopify itself doesn’t provide this solution. It's saved so many of our clients time and money from administrative accidents.

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Jimmy Aristizabal

Partnership Manager,
TalentPop
Resolution

33% of customer service inquiries are pre-sale questions. What does this mean? If you’re not investing in customer service, you’re missing out on revenue-generating opportunities.

Tip

The benefits of elevating your customer experience:

  • 10% to 25% increase in AOV for customers who engage with live chat pre-purchase
  • 21x higher conversion rate for customers who reach out via Live Chat or SMS compared to other site visitors
  • 87% of customers who have a great customer experience will make another purchase
  • 72% of customers share positive experiences with 6 or more individuals
Tool

Gorgias is our favorite Helpdesk platform. They can reduce costs by 35%, primarily by decreasing the average ticket handle time. Their machine learning algorithms are trained on millions of ecommerce-related interactions across Gorgias’ customer base and provide accurate, automated replies for the most common ecommerce inquiries. This helps our agents resolve tickets faster, which provides the customer a seamless experience.

Jessica Grossman

Founder and CEO,
In Social
Resolution

Trust your agency! Agencies do the same things across multiple brands and niches, so we see the trends and have the practice and experience!

Tip

Don't be afraid of data and insights. If customers aren't clicking on your emails, try a new CTA. If your ads are driving good metrics at a small spend, start scaling. If your customers are complaining about a product, look into QA! If the data tells you something isn't working, let it go and try something else!

Tool

I'm supposed to say Tydo, right? 😉

Rikin Diwan

Chief Growth Officer,
soona
Resolution

Double down on differentiation. There will be a lot of headwinds this year and standing out from the crowd will set you apart.

Tip

A picture is worth 1,000 words. A video? Probably millions. In ecommerce that value translates into engagement, acquisition, and retention—everything you need to impact your bottom line.

At soona, we've seen the we've seen the impact of creative and the continuous split testing of it yield results. Our resolution is to challenge ourselves and double down on innovation and creative optionality so that each brand we work with can distinguish themselves in a crowded sea of D2C ecomm. We'd love to see our brands share this resolution and keep pushing the creative limits.

Tool

Klaviyo. We're using it to power our email and newsletter at soona too!

Shayna Silvers

Director of Marketing Strategy,
Absolute Web
Resolution

Optimize your returns strategy! This can lead to valuable customer insights, enhanced user experiences, and increased revenue and customer loyalty.

Tip

Brands need to dive deeper into understanding their customers to set themselves up for success. Conduct research to gain insights into customer needs, preferences, and behaviors. By doing so, you can develop targeted strategies that will enhance customer experience and boost overall retention.

Tool

Right now I would say Gorgias. Having a good customer service tool is crucial to building strong customer relationships.

Wes Buckwalter

Resolution

Start paying heavy attention to data, specifically around retention. We see a lot of effort put towards acquisition with the assumption that once someone buys, they are your customer forever. Instead, get to know your customer, understand their needs, and analyze their behaviors once they are on-site and judge their sentiment after they have visited. Work with a retention focused and data-driven agency to implement tools that contribute to repeat business and customer delight. It will pay dividends.

Tip

When surveyed, about 80% of ecommerce merchants think that they are delivering a great experience to their customers. However, when the same customers are surveyed, only 8% of those customers think that they are getting a great experience from the merchant. Now, more than ever, retaining loyal customers is an essential part of any online business and you should spend time with your customers to judge their experience with your website and products and offer improvements based on that feedback.

Tool

Tydo's report cards are an essential tool, along with Klaviyo for email and SMS, Recharge for subscriptions and memberships, Okendo for reviews and surveys, Rebuy for AI driven collections and upsells, Loop for self service returns... each tool is great on their own, but their strength as the ultimate tool comes from when they are used together!

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Report Cards

Free

Report Cards is a customized glimpse into your business, delivered to your inbox for free.

Report Cards consolidates all your key metrics across platforms for an at-a-glance pulse of your business.

Discover metrics for every team member so they can stay updated with the right data on a daily, weekly and monthly basis.

It's free because we believe everyone should have access to the basics.

Learn more
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Portfolio

Portfolio is a hub for analytics across multiple Shopify stores. The perfect tool for agencies.

See an aggregate view of all your data for all your stores in one place.

Make real time assessments on marketing initiatives across every storefront you manage.

Analyze the performance of one store versus another in seconds.

Learn more
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More about the project

Here at Tydo, we try to highlight DTC founders who run their business in various ways. And, that's because there's no "right" way to run a DTC brand.

This project illustrates exactly that. Whether it's how a founder supports their team or how they talk about mental health in the workplace, every founder has a different approach. How do they discover these different approaches? One way: reading. Discover the greatest books that have changed the way 15+ founders think about or operate their business.

You can also listen to these book picks on Spotify or Anchor.fm.

Brandon Amoroso

Founder & President,
Electriq
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AM to PM Set
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For the friend who has everything (or when I have no idea what else to get!) this Brooklinen candle set is my go-to gift. It has a classic look, and each scent gives off a homey, exceptionally cozy vibe—perfect for the winter months.

Juliana Casale

Head of Brand and Community,
Wonderment
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Desert Planter
by Jungalow
A lot of my friends either have a ton of indoor plants, or aspire to be the kind of person who has tons of indoor plants. Jungalow has a nice little selection of live plants in their online store, and they sell super cute planters like this one to house them in. Instantly add ambiance to any party you attend!

Tom Shea

Cofounder,
Adgile
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Long Jambys
by Jambys
I try not to show up to a dinner party empty-handed. I love bringing “performance inactivewear”—better known as Jambys!  After a night spent entertaining, every host needs time to sit back, relax, and reset. And, what better way to do that than in a pair of super soft, Jamby joggers?!

Rhian Beutler

CEO/Founder,
Govalo
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The Mini Essentials
by Brightland
Brightland's capsule sets are one of my favorite things to gift a party host. This set does it all—perfect for a charcuterie board or a drizzle on a crusty loaf of bread. It comes in a beautifully designed gift box that makes you feel like you are giving a gift that everyone can enjoy together and use even after the party is over!

Mike De Santis

Direct of Biz Ops,
Doris Dev
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Humidifier
by Canopy
With winter right around the corner, you have to make sure your loved ones and friends don't dry out! When the heat comes on, the Canopy Humidifier helps to provide humidity in your home! Plus, the built-in aroma diffuser is a great alternative to candles!

Yair Slasky

Business Operations,
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Sampler Pack
by Olipop
You can never go wrong with Olipop—the soda that tastes good and is good for you! Same-day delivery makes for a perfect last-minute gift! I'll be stocking up on a few Sampler Packs this holiday season.

Robi O’Cleirigh

Marketing Manager,
Relo
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The Classics Box
by Bad Brownie
Whilst I’ve never needed a party as an excuse to chow down on these bad boys, they’re the perfect gift for your host! Easy to share, and a real crowd pleaser, Bad Brownies are a great go-to, holiday sweet treat.

Arjun Jolly

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Sandwich Thins
by Outer Aisle
A healthy and allergy-conscious addition to any dinner, these delicious cauliflower sandwich thins are a top-notch alternative to bread (gluten free and sugar free). They’ll be a fan favorite at the dinner table.

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Zack Elias

Director, Partnerships,
Plobal Apps
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Open House Bundle
by Life in Lilac
The name says it all—Open House. This is my go-to gift for anyone hosting during the holidays (and a bottle of wine, of course)! Open House is a clean, crisp scent perfect for every day. If fresh laundry isn’t your vibe and you prefer woodsy/smoky notes, Life in Lilac has plenty of A+ scent options.

Nik Sharma

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Matcha Variety Pack
by Chamberlain Coffee
No one says no to a good cup of caffeine in the morning. In fact, if there was a way to inject caffeine in my veins, I'd be open to testing that. But, the issue with most caffeine is there's always a crash! The crash sucks... you feel tired and unfocused, you just wanna take a break. This is where matcha comes in... but for those who don't want JUST the taste of green soil, Chamberlain Coffee created the perfect flavored matcha. Emma personally worked on these blends, so you know they taste amazing and just as good (if not better) than they look.

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Best Seller Bundle
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Who doesn't want the gift of better and brighter skin? Our friends at Three Ships Beauty are the leaders in natural skincare that actually works! Starting with the bestseller bundle helps giftees discover which products (if not all!) work best for their skin.

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Drizzle & Sizzle
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I love showing up to a party with a practical gift the host can and will actually use. Graza's Sizzle and Drizzle squeezable olive oil set is a welcome addition to any kitchen—plus, they fit perfectly in a wine bottle sized gift bag.

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Lastra Holiday Mug
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This hand-painted Italian stoneware mug is a great gift for any hot cocoa or coffee drinker! If you want to go the extra mile, include a bag of coffee beans or hot chocolate mix.

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Tile Mat
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I’ve waxed poetic about Pattern Brands over the last few years—and I’ve quickly fallen for one of their newest brand acquisitions. The Letterfolk Tile Mat is a unique gift for any host. It looks on point in any home. Plus, it’s endless fun to customize!

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Haitian Moringa: Hair, Skin, & Nails Vitamins
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Haitian Moringa vitamins are a versatile gift with multiple uses and beneficial health properties. I love giving the Pineapple Rhum Punch flavor! Introducing items from diverse cultures, especially ones from black-owned businesses that deserve recognition, brings me joy.

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