How Tydo Powers Profit-Driven Marketing and Smarter Product Development for Amberjack

Amberjack is a modern footwear brand with a lean team and an ambitious goal: maximize profitable growth without outside funding. To get there, the brand relies heavily on operational efficiency and data-informed decisions.

Tydo partnered with Amberjack to build a single source of truth for their data. Within their custom dashboard, we’re highlighting two tools that have become core to their daily operations:

• Media Performance Spreadsheet: Gives leadership real-time visibility into contribution profit, channel spend, and customer performance.
  
  
• Product Comparison Dashboard: Helps the product team analyze returns, fit issues, and supplier-level quality to drive product improvements.

Challenge

Amberjack needed visibility across the entire customer journey, from first click to final return. Prior to Tydo, the process was manual and reactive, requiring exports from multiple platforms, spreadsheet wrangling, and extensive time.

“Before Tydo, I’d spend two days just pulling reports. Now I can answer the same questions in minutes.”  -Himani Patel, Product Developer

Solutions

1. Media Performance Spreadsheet

This spreadsheet provides a daily-to-quarterly view of Amberjack’s marketing performance, product sales, customer profitability, and channel efficiency.

“It’s the first thing I look at in the morning, before coffee, before email. It sets the tone for my entire day.” -Michael Mikrut, VP of Marketing

It consolidates:

• Ad spend from Meta, Google, ShareASale, TikTok, Criteo, Bing, Taboola, Postscript, and more
  
  
• Shopify sales and shipping data
  
  
• Product costs and returns by SKU

Key Metrics Tracked:

• Net Sales vs. Gross Sales
  
  
• Adjusted & Gross MER (Marketing Efficiency Ratio)
  
  
• Daily Contribution Profit & Net Profit
  
  
• CAC, ROAS, AOV by cohort
  
  
• SKU-level sales trends

“Profitability is our North Star. Tydo helps us monitor it in real time, even on slightly negative margin days, we know exactly why and how to course correct.” -Michael Mikrut

2: Product Comparison Dashboard

Answering questions like “Which supplier is causing more returns?” or “Is this product trending small?” used to require days of manual work.

“Before Tydo, I’d spend two days just pulling reports. Now I can answer the same questions in minutes.” -Himani Patel, Product Developer

The Product Comparison Dashboard,embedded in Amberjack’s internal Tydo app, lets the team:

• Filter by product, supplier, leather type, or time period
  
  
• Instantly compare return rates, fit issues, and performance trends
  
  
• Monitor feedback over time to make confident, proactive decisions

The tool guides everything from design to supplier selection to fit adjustments.

“I can jump on and compare a new launch to our longest-standing product instantly. It helps us monitor performance in real time.” -Himani Patel

Product Fit Optimization

“We spotted a consistent trend with our loafers having sizing issues. The dashboard helped us catch that and redesign the fit.”

Supplier & Quality Control

“We couldn’t see which supplier or component was driving returns until we had this tool. Now it’s super granular, ” says Himani. 

Impact

When a new launch caused a spike in revenue, the team spotted it through the Media Performance Spreadsheet and immediately reallocated creative and media support to capitalize on momentum.

“We used Tydo to identify the spike and act fast. That’s a game-changer.”

Amberjack’s AOV ranges widely: from $150 to $225+. Tydo enables product-specific CAC thresholds and tracks long-term value by SKU.

“This tool has helped add numerical rigor to something that’s traditionally subjective, like shoe fit and customer feedback.”

The Comparison Dashboard gave Amberjack the tools to spot problems early, and take action faster. The result? A leaner, more agile product team and a better-fitting shoe for every customer.

Efficiency Gains

• Himani estimates 2 full days saved per month on manual product reporting.
  
  
• Michael estimates 2 hours per week saved over building in Supermetrics, especially because Tydo integrates harder-to-access platforms like ShareASale and Postscript.

‍“The biggest time saver is pulling together costs, return data, and platform performance into one view, no more VLOOKUPs,” says Mike.

‍