How Frost Buddy unlocked $38K+ in 30 days with Tydo Activations

Frost Buddy is a fast-growing, founder-led ecommerce brand known for its universal beverage holders and seasonal product drops. With a loyal customer base and a strong brand identity, Frost Buddy has expanded beyond koozies into a broader line of drinkware and accessories. 

Challenge

Frost Buddy’s growth strategy was primarily focused on acquisition. However, their strong repurchase rate and loyal community suggested untapped potential in retention marketing. They were underutilizing their existing customer list—spending on Meta ads to retarget buyers they could re-engage for free.

The team needed a strategy to:

• Re-engage cold customers (without paying to re-acquire them)
• Upsell recent buyers without relying on discounts that would dilute the brand
• Unlock recurring revenue from owned channels—quickly

Solution

To prove more value from their existing customer base, Frost Buddy partnered with Tydo to launch two email Activations: Winback and Upsell. 

Tydo’s precision-targeted automations combine data science with marketing execution. The platform identified key levers for growth::

• Smart repurchase timing: Identifying when a customer is actually at risk of churning—avoiding premature outreach.
  
  
• Predictive product recommendations: Serving tailored follow-up content based on common purchase paths and behavioral patterns.
  
  
• Optimized send windows: Triggering emails at the moments customers are most likely to convert, based on insights from lookalike audiences..
  
  
• The compound effect: Customers who place subsequent Frost Buddy orders continue to purchase at a higher rate. Driving additional purchases leads to higher LTV and higher overall revenue. 
  
  • If a 1x purchaser become a 2x purchaser, their LTV increases 81% 
  • If a 2x purchaser become 3x purchaser, their LTV increases 47% 

The Winback Activation targeted disengaged customers with a strategic discount (not a typical tactic for the brand) and product recommendations, delivered through a 3-email series. In just 30 days, the campaign generated 3% of total email revenue, with recurring revenue projected to hit $96,000 annually.

“You created revenue out of almost nothing. This is revenue we wouldn’t have. It’s a huge win.” — Justin, Head of eCommerce

Tydo’s Upsell Activation pinpoints the ideal re-engagement window by analyzing purchase timing and identifying when customers are actually at risk of churning—avoiding wasted spend on those likely to repurchase anyway. It also delivers personalized product recommendations by mapping common purchase paths and suggesting the next best item to drive conversion.

Without a discount, and relying solely on personalized product suggestions, the 2-email series drove $14K in just five days.

“What impressed me was that the upsell campaign worked without needing a discount. It proved our customers are even more loyal after their first purchase.”

Both flows now run continuously—identifying and engaging the right customers, at the right moment, with the right products.

Results

“Your team is super reachable and responsive, and honestly just a pleasure to work with.” — Justin, Head of eCommerce

Implementation was fast and effortless. Both campaigns were live within 10 days of onboarding, and Tydo handled all setup, copy, and targeting—freeing up Frost Buddy’s lean team to focus on growth.

In 30 days, Tydo Activations drove over $38,000 in new revenue, contributing:

• 1.74% of total eCommerce revenue
  
• 5.52% of total email revenue
  
• 7.95% of email flow revenue

These flows now operate in the background, continuously driving repeat purchases and lifting LTV—without requiring ongoing management.

“You guys are just super helpful. Honestly, that’s the key differentiator. You make us money, and you're helpful.”

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