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Landing Page Performance
Understand the impact of your landing pages, which ones have the highest conversion rate, and how to improve the customer journey.
Questions you can answer:
- Which of my landing pages are getting the most spend?
- Which of my landing pages have the highest conversion rate?
- Which pages convert the most new and returning customers?
- Which landing page has the highest AOV?
- What is my cost per landing page session?
Product Purchase Path
Gain insight into how to market the right product to the right customer at the right time by harnessing product purchase data.
Questions you can answer:
- Which 3 products are purchased most frequently as a first purchase? Second purchase? Third?
- Which products are frequently purchased together?
- What’s the most median purchase cycle time for someone’s first, 2nd, and 3rd purchase?
- How many of each SKU did I sell last month?
- For a SKU purchased in the first order, what is the most likely SKU purchased in their next order?
Promotions & Seasonality
Dive into performance trends over time, and discover when it’s time to double down on marketing or introduce a new product to hit your goals.
Questions you can answer:
- Is my business seasonal? What are my top 2 months for sales? What are my bottom 2 months for sales? How does it compare to a standard month?
- Which product(s) were purchased most with a discount code?
- Which months had the highest and lowest conversion rates?
- What level discount has the highest repeat purchase rate?
- How does discounting impact your customer acquisition or return customer rate?
Segmentation
Understand your customer segments based on brand-specific criteria and filters (i.e. products purchased, purchase frequency, discount codes, tags, and more).
Questions you can answer:
- What percent of my customers have only purchased on discount?
- What is the AOV of the top 10% of my customer base vs. everyone else? Units per order?
- What percent of my customers have purchased more than one product SKU?
- What percent of my customers have been acquired by x product SKU?
- How does my most loyal customer’s 6 mo. LTV compare to everyone else?
Subscription Analysis
Gain a deeper understanding of your subscription program and make optimizations to build a successful recurring revenue stream.
Questions you can answer:
- On average, how long until my subscription customers churn?
- What is the most common subscription shipping cadence?
- What channel brings in the most subscription customers? What product brings in the most subscription customers?
- How many one-time orders do customers make before becoming a subscriber?
- How does my subscriber AOV compare to my other customers? 3 mo., 6 mo., 12 mo. LTV?
Pacing
Keep a pulse on your revenue and growth projections. See your goals side-by-side your performance to date.
Questions you can answer:
- Am I on pace to hit my sales goals monthly, quarterly, and annually?
- Am I on pace with my ad budget allocations?
- Is my acquisition of new customers and retention of existing customers growing at a healthy rate?
- Am I hitting my AOV and conversion rate goals?
- Is my site getting enough traffic to reach my monthly goals?
Paid Channels
View the full picture of your paid performance. Make smarter decisions around ad spend to maximize efficiency.
Questions you can answer:
- What’s my blended new customer acquisition cost?
- What is my channel-reported CPA?
- Which ad is performing best for each channel?
- Which ads have the lowest CPC?
- What does my channel performance look like if I include my agency fees?
Business Profitability
Gain insight into how you can improve your bottom line. Explore whether you need to adjust your expenses.
Questions you can answer:
- How much revenue can I generate without ordering more inventory?
- What is my breakeven CAC & ROAS given my average gross margin?
- What percent of my orders qualify for free shipping, and how much revenue do I generate from shipping?
- What is the minimum order amount for me to make money on an order, given my average shipping and gross margin?
- What is the outstanding balance of my gift cards?
Value of an Owned Customer
Measure your acquisition and retention efforts across your owned channels like email and SMS.
Questions you can answer:
- What’s the value of one Klaviyo email / SMS sign up to my business?
- What’s my average customer’s 3mo., 6mo., and 12mo. cumulative revenue?
- How many purchases does the average customer make in 3mo, 6mo and 12mo?
- Given last year’s cohorts repurchase rate, how much revenue can I expect to generate without spending on new customer acquisition?
- How many months after their first purchase do customers typically come back?
Your data your way with Tydo Custom
Get paired with an on-demand data analyst, and we’ll build
you a fully custom dashboard.