Aisha is a freelance content strategist and writer in the food space. She does everything from newsletter creation, social media strategy, to recipe development, and TikTok creation.
As an expert in your space, can you share one small but actionable tip for brands?
Set aside ample inventory for seeding to creators and other people in your community. Let's say you have a product that is extremely delicious, have others rave about it for you. And, don't forget to reengage your community once the word is out. Community management is more than answering questions or addressing complaints online. Invest in your social teams to foster than community.
Who’s your current brand crush, and what do you love about them?
I love EXAU Olive Oil for their social presence (and product)! Their content makes me feel like I'm following an actual person and small business rather than a ~brand~.
How should someone approach you about working together?
I'm always happy to chat and connect even if that doesn't mean working together right away. The best way to get in touch is through email. Reach me at firstname.lastname@example.org.
What’s your favorite data point to dive into? Why?
This always depends on what a brand's goals are—growth? engagement? While it's always nice to see high metrics for reach or audience growth, I get most excited to see metrics around how people are engaging with content.