Brady is a brand-building expert who specializes in crafting distinct positioning frameworks, developing end-to-end growth strategies, and building omnichannel marketing practices. In short, he is a combination of a brand architect and a fractional CMO. Previously, he was the founder of Hungry, a growth agency acquired by four-time AdAge A-List agency FIG, and has won such awards as the Most Innovative Media Agency by Digiday, the Best Multi-Platform Campaign by Glossy for L'Oreal, and the NEXT Digital Agency Award by BeautyMatter.
As an expert in your space, can you share one small but actionable tip for brands?
99% of brands need to push their value propositions one step further than they think. They need to loudly communicate their depth, not assume their consumer will dig to find it.
Who’s your current brand crush, and what do you love about them?
Noah. They're a streetwear brand on the surface, but deeply committed and vocal about their sustainability practices despite those practices being rare within their competitive set.
How should someone approach you about working together?
Potential clients should start with an open dialogue, an honest, self-aware assessment of not only what they want to accomplish, but what they don't know about how to accomplish it — even if the message is that they don't know what they don't know.
What’s your favorite data point to dive into? Why?
Marketing efficiency ratio: it provides a clear, comprehensive view of the direction of all marketing efforts, not just low-funnel revenue drivers.