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Callie is a freelance public relations consultant specializing in telling stories for consumer brands. In particular, she loves working with food, beverage, CPG, beauty, health, and fitness companies.
Selected clients
1
As an expert in your space, can you share one small but actionable tip for brands?
Understand how you are different / better than competitors, and be articulate in how you explain that
2
Who’s your current brand crush, and what do you love about them?
I'm obsessed with Tillamook. I am a born and raised Oregonian, so I've been able to watch the brand grow from hyper-local to taking over the national stage with fresh branding, product line expansion, and strong storytelling.
3
How should someone approach you about working together?
I am always open to new clients and opportunities! I like to schedule a quick 30-min intake call and from there can either create a proposal, or connect you with a partner within my freelance network who may be a better fit for the work if it's out of my expertise.
4
What’s your favorite data point to dive into? Why?
Engagements - I love to better understand what compels consumers to actively engage with content.
