With over 10 years of experience in the CPG industry working with natural food and beverage brands on shopper marketing, merchandising, account management, omnichannel media, and more, Eleanor would love to help your brand build out their shopper marketing capabilities at grocery retailers nationwide. Current clients include Dream Pops, Magic Spoon, Clio Snacks, Olipop, and more!
As an expert in your space, can you share one small but actionable tip for brands?
If your products are sold in grocery stores, get your brand signed up for any sponsored search programs available through the retailer or Instacart. Or, call me and I can get it all set up and launched for you!
Who’s your current brand crush, and what do you love about them?
Dream Pops! I love that they're not just making a product that tastes good but they're using science to create a shape that delivers optimal creaminess for their dairy-free ice cream treats. They're growing in grocery distribution but also working on amplifying their ecommerce D2C business and continuing to look for new ways to provide clean label, vegan options for shoppers to enjoy.
How should someone approach you about working together?
Send me an email at Eleanor@haydenconsultancy.com or a LinkedIn message, and we can set up an intro call to talk through all of the services provided at Hayden Consultancy. Then I'll share a customized proposal for your brand based on retail distribution, brand size, etc.
What’s your favorite data point to dive into? Why?
Like many other omnichannel marketers, I keep a close eye on Return on Ad Spend (ROAS) but in tandem, I like to look at gross profitability to find the perfect ROAS for each brand, category, and retailer.