Hailey is the Comms Director at Daly, an unconventional Comms+ agency for exceptional companies. At Daly, Hailey works with clients across a range of industries, from food and beverage, to technology, wellness, and fashion—all with a keen eye towards finding creative ways to tell any story. Hailey has a passion for identifying the latest trends, which fuels her work spearheading Daly’s social listening, affiliate marketing, and thought leadership efforts.
As an expert in your space, can you share one small but actionable tip for brands?
Invest in a long-game PR strategy and the open-mindedness that goes along with it. Rome wasn’t built in a day, and neither were the brands you consistently see mentioned in the media. At Daly, we believe in the power of a long-term strategy that capitalizes on niche media as a stepping stone to more and more brand awareness. Don’t discount an outlet or opportunity just because you haven't heard of it before—you never know who niche media counts amongst its loyal, engaged readers & fans!
Who’s your current brand crush, and what do you love about them?
I can’t look away from Athletic Greens at the moment! People often see brands like that blow up and think it’s an easy, overnight success. In reality, it takes years of strategy and brand awareness building on the backend to make a big sustained impact like that possible. I think Athletic Greens is the perfect example of how a dedicated 360-degree communications strategy can pay off in a big way. Every big and small company mentions—from a podcast ad, to influencers, shopping content, and founder stories—can build up to the widespread brand reputation and name recognition that every founder we speak to at Daly craves.
How should someone approach you about working together?
Daly is always open to bringing on new clients! Fill out the intake form on our website (https://daly.nyc/) or shoot us an email at email@example.com to get in touch. :)
What’s your favorite data point to dive into? Why?
In my opinion, Google search rankings are a hugely underutilized tool for PR that can reveal incredible data about brands and their competition. One of the projects I lead at Daly is our Social Listening program—where we monitor and analyze brand mentions, competitor news, viral trends, and more to drive actionable insights for clients. Three years ago, we started Social Listening for our client SommSelect, primarily tracking search results for the high-ranking term “best wine clubs.” This search term is highly populated by media roundups that are hugely impactful for brand awareness. Through deep analysis and tracking, we’ve systematically targeted every story on the first five pages of Google and successfully increased SommSelect’s inclusion in high-ranking best-of lists by more than 80%.