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As a DTC Marketer & Operator, Irene helps premium consumer brands succeed in e-commerce. She works with CPG brands (Seed to Series A) as a fractional DTC Lead / CMO or advisor. Irene was formerly with Stojo, ranked #245 on the Inc 5000 fastest growing companies in the US in 2020, and would love to help you achieve your DTC goals.
Selected clients
1
As an expert in your space, can you share one small but actionable tip for brands?
A common mistake brands make is looking at their data in silos. Look at it holistically.
2
Who’s your current brand crush, and what do you love about them?
Supergoop--they are on brand across all consumer touchpoints.
3
How should someone approach you about working together?
Let's chat and see if its a good fit. I am open to new clients for projects (DTC audits, lifecycle / retention, etc), but require more details if they need a DTC lead/CMO.
4
What’s your favorite data point to dive into? Why?
Returning customer rate and New customer orders; because this tells me how fast we can scale.
