Nik Sharma is widely known as “The DTC Guy,” a Forbes 30 Under 30 member, AdWeek’s Young & Influential, and a resource that brands and investors turn to for growth. Nik is the active CEO of Sharma Brands and HOOX, where clients include Feastables, Chamberlain Coffee, Roc Nation, Everlane, Jim Beam, Poo~Pourri, and more.
As an expert in your space, can you share one small but actionable tip for brands?
Use landing pages. It's silly not to optimize the traffic you're spending money on.
Who’s your current brand crush, and what do you love about them?
Jolie. I just love the way that they focus on community building through DMs on Instagram, and how they focus on solving a real problem that consumers face everyday.
How should someone approach you about working together?
We're open to new clients. We work with brands that are aggressive about testing and learning quickly in order to scale. Our KPIs are tied to revenue.
What’s your favorite data point to dive into? Why?
LTV of new customers, by channel of acquisition.