Olivia helps CPG brands excel in their shopper marketing programs with grocery retailers, sponsored search programs, digital & delivery platforms nationwide. Her areas of expertise include: Sponsored Search, Criteo, Instacart, Walmart Sponsored Search, Kroger Sponsored Search, and WFM Amazon Sponsored Search.
As an expert in your space, can you share one small but actionable tip for brands?
Make sure to include Shopper Marketing (ie sponsored search advertising) in your marketing efforts if your brand is in retailers such as Target, Walmart, Whole Foods, Walmart and more!
Who’s your current brand crush, and what do you love about them?
All of my clients are my brand crush :) But each makes sure to take a comprehensive approach to marketing, not just focusing on paid social and paid search, but also retailer marketing, which may not be as glamorous or fun, but is so important. Shopper Marketing can be the closest touch point to a consumer when grocery shopping, so I love that each of my clients appreciates the importance of it!
How should someone approach you about working together?
It is best to email me at email@example.com
What’s your favorite data point to dive into? Why?
ROAS is a quintessential data marker for shopper marketing to ensure all shopper marketing ad-spend is not only seeing 2x+ ad-attributed revenue, but also MoM increase in Gross Profitability, as well