Looking for the expertise of an agency but the sense of urgency and holistic approach of an in-house hire? Peter is the founder of Flighted, a growth marketing agency that scales paid social channels for DTC brands by delivering best-in-class ad management, ongoing creative packages, and holistic growth roadmaps to uncover new levers for growth beyond just paid.
As an expert in your space, can you share one small but actionable tip for brands?
Talk to your customers more. I always recommend clients implement a post purchase survey that goes well beyond a simply attribution question, asking things like "Was anything on our site unclear or confusing?" and "What was the main reason you bought our product today?" You will always learn far more than you think from these qualitative responses.
Who’s your current brand crush, and what do you love about them?
Hexclad - it takes a remarkable level of operational execution to successfully scale a business with a $600+ AOV via paid advertising, but they are doing everything right when it comes to being a content-first brand, focusing on effective ad creative, and testing lots of different landing pages - both advertorial LPs and the more classic "shoppable" style.
How should someone approach you about working together?
Feel free to get in touch with us at flighted.co and schedule an intro call! We'll deep dive into the strengths/weaknesses of your current acquisition strategy and share our radically holistic approach to scaling DTC businesses.
What’s your favorite data point to dive into? Why?
aMER, which is essentially your new customer site-wide ROAS. It's a great high-level indicator of the health of your paid acquisition program, and is a north star metric you can optimize without the open-ended question of attribution that comes from looking at channel-specific ROAS.