Phillip Jackson is a trail-blazing podcaster and speaker, and cofounder of Future Commerce. With over 20 years of expertise in creating remarkable online customer experiences, he has both developed and managed digital audiences for a number of the world's most distinguished brands. His captivating global audience surpasses 100,000 subscribers across 5 retail and digital commerce-related content properties. Phillip is a master marketer, always making sure to deliver something extraordinary.
As an expert in your space, can you share one small but actionable tip for brands?
Hot take: the real skill to learn in the practice of Commerce is generating ideas, testing them, and synthesizing hypotheses. Tactics are cattle, not pets. They're in high supply, treat them accordingly. Don't become sentimental about them. When something isn't working, kill it and move on to the next without a second thought.
Who’s your current brand crush, and what do you love about them?
Tracksmith has captured the heart and soul of running in a way that is aspirational, but approachable. They have made me rethink the way I discover myself through running, and the community that challenges and enables me to do so.
How should someone approach you about working together?
Email me at firstname.lastname@example.org or DM me! My door is always open.
What’s your favorite data point to dive into? Why?
In our 2022 Visions Report, we discovered that 3 out of 5 people report that they are considerably more superstitious than they were two years ago. I think that wrestling with the intangible, the mystical, the unknowable, is a growing desire in people everywhere — customers and operators alike. We're leaving an age of knowledge and reason and entering an age of gut and intuition. It's exciting, to be sure, but it changes the way that we think about how we build sustainable and scalable businesses.