Rob is the Managing Director at Super Okay, a decentralized brand design studio that helps brands define and build who they are and how they express themselves in the world.
As an expert in your space, can you share one small but actionable tip for brands?
Words matter. Take the time to figure out a tone of voice that's distinct and rich with brand personality.
Who’s your current brand crush, and what do you love about them?
Paynter Jacket - a duo out of London disrupting the fast fashion model with limited runs of made-on-demand jackets. They've built the brand in public and focused on sharing the process and the details that go into building every garment they make. The product is great and the way they interact with their community is incredible.
How should someone approach you about working together?
For sure. We love working with new clients. With any new client, we like to get in deep and understand the business, the product, and the people involved to get a well-rounded view of a problem we've been asked to help solve.
What’s your favorite data point to dive into? Why?
Generally we're more interested in understanding the data points and systems that are tied to specific long term ambitions and/or goals vs isolating a specific metric and over indexing on it