Savannah is a TikTok media buying & ad creative expert. She works directly with a handful of ecommerce brands to give them top-tier ad creatives on a weekly basis and/or manage their TikTok ad campaigns.
As an expert in your space, can you share one small but actionable tip for brands?
Your customer is on TikTok!
Who’s your current brand crush, and what do you love about them?
Athletic Greens! They're advertising on every channel very heavily, all the time.
How should someone approach you about working together?
I'm open to new clients. Reach out on my site.
What’s your favorite data point to dive into? Why?
MER = Marketing Efficiency Ratio. It's Total Site Revenue / Ad Spend. It's the ultimate source of truth, helping you determine whether your marketing efforts are profitable.