My mission as a business leader is to help female-founded/led brands reach their full growth potential by leveraging my upbringing in luxury retail coupled with my deep marketing technology and business strategy experience.
I pay close attention to organizational structure and operations to build and maintain high functioning teams. I have led businesses in varying lifecycle stages - from a rich-historied heritage brand, Chanel, with global impact, to an up-and-coming groundbreaking e-commerce platform with Moda Operandi, to a start-up subscription service at Savage X Fenty. My vast experience across marketing and business verticals allow me to uncover business problems quickly, ask the right questions and recommend implementable solutions within the capacity of the team at hand.
As an expert in your space, can you share one small but actionable tip for brands?
Be authentic, tell a story and know what creative and content your customer(s) are attracted to. Be specific about how you name every single piece of creative (make it a strategy in itself) so that you can roll up all your creative content performance and see direction / themes / trends vs assuming something is working because everyone internally likes it.
Who’s your current brand crush, and what do you love about them?
Jolie, Rhode Beauty, Julie, Tia - All are female founded and led (except Jolie, but I love Jolie's marketing), doing something different in their vertical, and servicing women.
How should someone approach you about working together?
Email me! Define what the problem you're trying to solve is or what gap you're seeing in your org or marketing strategy and reach out (firstname.lastname@example.org.)
What’s your favorite data point to dive into? Why?
Repeat behavior and LTV. Businesses have been hyper focused on customer acquisition in a competitive and saturated landscape for many years. Focusing on the customer you've already acquired, who has already purchased from you and is engaging with your brand, is the best first place to start.