Zoe Kahn is a digital experience extraordinaire. She helps brands maintain a supurb customer experience from before, during and after consumers purchase. Along with CX, her experience includes brand building on social media, retention and lifecycle marketing. It's all connected. She also hosts Let's Laugh About It Podcast, the not-so-serious business podcast.
As an expert in your space, can you share one small but actionable tip for brands?
Adding more team members to your support teams should only be done when efficiencies & effective feedback loops are in place.
Who’s your current brand crush, and what do you love about them?
Milk Bar Cookie - their subscription program is out of this world.
How should someone approach you about working together?
They can visit my site or DM me on LinkedIn or Twitter! If we're not accepting clients, I have an ongoing waitlist and will refer to another trusted party if I'm not able to help immediately.
What’s your favorite data point to dive into? Why?
Lifetime value of those who directly interact with the support team. Comparing this number to avg LTV is eye opening and can show you how effective your support team is in retaining customers.