Holly is the founder of PlantedSeed, a boutique PR and influencer marketing agency that amplifies consumer brands that are championing personal and planetary health.
As an expert in your space, can you share one small but actionable tip for brands?
Start ideating for holiday gift guide season as early as Q1. Media begin working on those stories in August/September, so by then you should have imagery, samples, a live link (affiliate ready) to purchase, etc., all ready to go.
Who's your current brand crush, and what do you love about them?
Alec's Ice Cream. Those guys get it and have the perfect recipe for successful PR: a good story and mission, beautiful packaging, delicious/interesting flavors, and a growing omni-channel footprint.
How should someone approach you about working together?
We are always on the lookout for interesting brands to add to our highly vetted client roster. Please email me for a get-to-know-you call at firstname.lastname@example.org.
What's your favorite data point to dive into? Why?
All things affiliate. I love reviewing conversions and clicks after we've secured a commerce placement.