Hope is passionate about empowering brands to articulate their “why” so clearly that it activates a community who resonates so deeply that they want to tell everyone about it. She's spent her career working for NY + LA based startups using both strategy and intuition. She understands the importance of metrics and strategic OKRs while also having strong intuition and a feel for the zeitgeist of internet culture.
As an expert in your space, can you share one small but actionable tip for brands?
When creating content, instead of thinking "Does this make my brand look good?" ask yourself "What does this say about someone in our community if they share this?" When someone shares a post from your brand, they’re signaling to their followers the identity they want to project and the community they consider themselves to be a part of. People want to show who they are and what they care about (which also helps you with WOM).
Who's your current brand crush, and what do you love about them?
I'm intrigued by Ian Charms (such a vibe) and love how much personality Starface has on both IG and TT.
How should someone approach you about working together?
Take a look at my Notion board and if you feel like we align, shoot me an email with what you're looking for!
What's your favorite data point to dive into? Why?
Shares. It means that content is resonating enough with the community that they want to tell other people about it