Jared drinks bourbon and scales growth for ecomm focused businesses. His specialty lies in business strategy for DTC businesses whom are at growth stage $5-50M online or legacy retailers looking for digital transformation projects.
As an expert in your space, can you share one small but actionable tip for brands?
Do not underestimate the importance of what happens after someone checks out. This will be the key to substantial growth and customer loyalty. Shipping/returns (and associated communication), personalization in marketing, and loyalty programs are fundamental table stakes for sustainable growth.
Who's your current brand crush, and what do you love about them?
Allbirds. Their path to purchase with an ever growing assortment of products has continued to impress me. Pair that with concise & informative PDPs and dynamic reviews that build confidence in your purchase (as a first time buyer) and I think you have a winning formula
How should someone approach you about working together?
I am a consultant first, agency owner, second. We run Trellis as such, we feel that development has been commoditized so our true value is the strategy support that we provide alongside an incredibly talented team of 90+ designers, developers, and marketers. Therefore I am happy to personally serve as a fractional eComm leader and/or do so as part of engagements with Trellis!
What's your favorite data point to dive into? Why?
I think the most important metric for brands to consider is their CAC (Customer Acquisition Cost). ROAS used to be the haute girl, but CAC is what we should all live and die by in this ecosystem. We should acquire a customer for a reasonable cost and then it is our job to increase their value and loyalty (LTV) to our brand.