Mike De Santis
Mike is the Director of Business Operations and a partner at Doris Dev, an award winning global product development firm with offices in New York and Hong Kong. He is also a founding member of Canopy, an innovative beauty and wellness start-up who recently launched “the world’s cleanest humidifier”. His passion is in helping brands and entrepreneurs navigate the messy world of getting from 0 to 1.
As an expert in your space, can you share one small but actionable tip for brands?
When launching a new product, focus on the features that really solve an existing problem. Nice to have features can be folded in over time!
Who's your current brand crush, and what do you love about them?
Soft Services! Everything is on point from eye popping creative to product with real efficacy.
How should someone approach you about working together?
Reach out on our website or ping me on LinkedIn! We are always open to working with new clients. Ideally, come prepared with a comprehensive brief on the product you are looking to create and we can take it from there.
What's your favorite data point to dive into? Why?
CAC to LTV Ratio. It really gives you a sense of the health of your business.