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Founder of DTC menstrual wellness & nutrition brand, Marea, Monica also consults other DTC ecommerce brands on lifecycle and retention marketing using Klaviyo.
Selected clients
1
As an expert in your space, can you share one small but actionable tip for brands?
The most common email marketing mistake I see is that brands forget to add a flow filter to their welcome series. This removes people from the flow who make a purchase (have placed order 0 times since starting this flow). These customers should be moved into the Post Purchase flow.
2
Who’s your current brand crush, and what do you love about them?
Seed. I absolutely love everything about their email marketing game—educational, entertaining, great copy.
3
How should someone approach you about working together?
Send me a DM on twitter or shoot me an email at monica.grohne@gmail.com.
4
What’s your favorite data point to dive into? Why?
Open & CTR. This tells you a lot about your brands deliverability and if the content is resonating with your audience.
