Tydo Tables 2

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In this report, we’ll explore how Gen Z brands put the FUN in functional.

What drives Gen Z purchasing decisions?
Does sustainability actually matter to Gen Z consumers and brands?
How can brands incorporate education into their DNA from day one?

In this series, we’ll be teasing out 5 key themes that shaped our conversation.

All about the vibez

Let’s get functional

Ur community = Ur influencers

Retail has a reputation

The end goal? Exit.

“I think products have to have visuals. But, it’s so much more about function for Gen Z. Does the thing f**king work? Does it fill a functional need?”

Jonah Reider

Founder,

Pzaz

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The one exception to vibez: function

1. All about the vibez

2. Let’s get functional

3. Ur community = Ur influencers

4. Retail has a reputation

5. The end goal? Exit.

There’s more to a Gen Z brand than just 10/10 branding. It’s about creating a functional product too.

In this report, we’ll explore how Gen Z brands put the FUN in functional.

In this series, we’ll be teasing out 5 key themes that shaped our conversation.

All about the vibez

Let’s get functional

Ur community = Ur influencers

Retail has a reputation

The end goal? Exit.

“I think products have to have visuals. But, it’s so much more about function for Gen Z. Does the thing f**king work? Does it fill a functional need?”

Jonah Reider

Don’t miss out.