Tydo Launches New Platform
Tydo today announced its new Platform, the home for ecommerce analytics. Now, ecommerce brands can combine Shopify store data with the most important tools and channels in one spot, creating a single source of insight.
Starting today, Tydo users can access the Platform to unlock new levels of growth with interactive, data visualizations—all in one screen and without writing a line of code.
One Size Doesn’t Fit All
Previously, ecommerce brands successfully scaled through paid media, especially on Facebook and Google, but with rising customer acquisition costs and iOS updates, the same playbook doesn’t cut it. To succeed in today’s thriving ecommerce landscape, brands have to create their own playbooks.
The best way to know what’s working and what’s not is by diving into the data. But, current analytics solutions on the market aren’t built for every store’s unique needs. Today’s Shopify merchants use around six apps on average plus email service providers, customer service tools, inventory management software, and more.
Shopify Analytics only scratches the surface of what’s possible, and current analytics dashboards don’t allow for, promote, or encourage customization. Merchants pay exorbitantly high fees just to have access to their data. They can’t customize their data views—adding ones relevant to their business and leaving out ones that aren’t.
Without an à la carte menu of data views tailored to their store, merchants struggle to understand the “so what?”—why their data matters and how to turn it into actionable insights.
Reimagining The Data Platform
Tydo recognizes that one size doesn’t fit all. Merchants shouldn’t have to pay for data views that don’t apply to their store’s playbook. That’s why Tydo built its Platform to be modular in nature.
Additionally, Tydo believes that everyone should have access to the data basics for free, which means that every Tydo user has access to Store Overview and Email Reports at no cost.
“Making data accessible is part of our core mission here at Tydo,” said Manav Kohli, Cofounder of Tydo. “Not only are we democratizing access to data, but we’re also creating a customizable experience. Every store is different and has its own unique set of needs. That’s why the Platform is modular in nature. It’s a self-service, one-click customizable experience.”
What’s Included in The Platform
Store Overview: the most important ecommerce data at the merchant’s fingertips. In one glance, dive into sales data, site performance, channel efficiency, and subscription performance through interactive data visualizations.
Email Reports: the easiest way for a merchant to keep a pulse on their store. Receive daily, weekly, or monthly reports with the data basics. Plus, customize each report with cards that touch on every aspect of ecommerce—acquisition, retention, finance, operations, ad channels, and more. From Sharma Brands to Smile.io, Tydo’s partners helped to build each card, so merchants know which data points matter most.
Tydo is taking a more holistic approach to store performance. Over the next few months, the team will be rolling out more features to the Platform.
The first module will be Cohorts. There, merchants can double click into their customers to analyze purchasing behaviors. Plus, they can gain insight into how to optimize customer acquisition while maintaining an eye on retention and LTV.
Following Cohorts, Tydo will launch Targets: a seamless way to create custom goals and drive results. In that module, merchants can stay up to date with how they’re pacing against their top goals.
…And so much more.
The team is thrilled to share the new product with the world and continue to help brands leverage data, discover new waves of opportunities, and unlock new levels of growth.
Tydo’s Platform is currently available for all Shopify brands on the Tydo website and Shopify App Store.
- What to pledge
- How to improve
- Which tools will set you up for success
I think the most important thing brands can do in 2023 is to better manage their customer data—both ethically and effectively. There’s an opportunity for brands to know their customers better than ever before—a clear benefit for both the customer and the brand. When you manage your data correctly, you’ll create stronger and more personalized ads, creative, site experiences, and so much more.
This is a classic: Let the data guide you. Go where the buyers for your products are and communicate with them on a personal level (i.e. by persona and funnel position) and nurture those relationships (past, present, and future customers). It’s possible—all through data.
We recommend that Shopify brands analyze and update their websites using data-driven decisions. Using analytics tools such as heatmaps and scrollmaps can help brands better understand how customers are interacting with their store.
Store owners tend to make assumptions about the way customers interact with their website. Most never go back and analyze their design choices to find pain points or areas of opportunity. By using heatmaps and scrollmaps, they can see where real customers are clicking and concentrating their attention. Leveraging this data, brands can start to iterate on design and make their online store experience streamlined and intuitive.
Hotjar provides a simple way to implement heatmaps, scrollmaps, and recorded user sessions on your site, helping you acquire incredibly informative user data. Additionally, it gives you the ability to create on-site surveys, which allows you to obtain direct and often critical feedback from users about their experience.
Test various attribution models and analyze the impact on your business. At Fifty Six, we are always here to help our clients identify and optimize their approach—a critical step in any successful marketing strategy.
If I’ve said it once, I’ve said it a million times–Customer Lifetime Value. And even more importantly, Future Lifetime Value (FLTV). With the ever-growing importance of first-party data, it is crucial that brands take a good look at their CRM and FLTV metrics.
OrderlyEmails is our go-to tool for transactional emails. It helps us level up our brands’ email aesthetics with customizable, quick-to-implement Shopify templates.
Lately, I’ve been really interested in Smile.io’s loyalty platform. Their UX is fantastic for teams with low bandwidth!
Stop allocating budgets to low-hanging fruit that doesn’t move the needle on conversion. Think about what’s really going to improve your CX and the return of undertaking different initiatives—not just on what’s top on your list of bugbears on the site!
One of the best ways to understand your customer behavior is by using HotJar. Their heat-mapping and screen recording tools shine a light on where customers are navigating to and from on your site, where they're rage clicking and experiencing frustration, and where conversion is dropping off within real life customer journeys and flows!
Understanding your customers’ pain points via data and analytics , will allow you to work with your CRO/CX Agency to solve customer frustrations and improve conversion.
Rewind backs up all product, customer, and order data for Shopify sites—essential since Shopify itself doesn’t provide this solution. It's saved so many of our clients time and money from administrative accidents.
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33% of customer service inquiries are pre-sale questions. What does this mean? If you’re not investing in customer service, you’re missing out on revenue-generating opportunities.
The benefits of elevating your customer experience:
- 10% to 25% increase in AOV for customers who engage with live chat pre-purchase
- 21x higher conversion rate for customers who reach out via Live Chat or SMS compared to other site visitors
- 87% of customers who have a great customer experience will make another purchase
- 72% of customers share positive experiences with 6 or more individuals
Gorgias is our favorite Helpdesk platform. They can reduce costs by 35%, primarily by decreasing the average ticket handle time. Their machine learning algorithms are trained on millions of ecommerce-related interactions across Gorgias’ customer base and provide accurate, automated replies for the most common ecommerce inquiries. This helps our agents resolve tickets faster, which provides the customer a seamless experience.
Trust your agency! Agencies do the same things across multiple brands and niches, so we see the trends and have the practice and experience!
Don't be afraid of data and insights. If customers aren't clicking on your emails, try a new CTA. If your ads are driving good metrics at a small spend, start scaling. If your customers are complaining about a product, look into QA! If the data tells you something isn't working, let it go and try something else!
I'm supposed to say Tydo, right? 😉
Double down on differentiation. There will be a lot of headwinds this year and standing out from the crowd will set you apart.
A picture is worth 1,000 words. A video? Probably millions. In ecommerce that value translates into engagement, acquisition, and retention—everything you need to impact your bottom line.
At soona, we've seen the we've seen the impact of creative and the continuous split testing of it yield results. Our resolution is to challenge ourselves and double down on innovation and creative optionality so that each brand we work with can distinguish themselves in a crowded sea of D2C ecomm. We'd love to see our brands share this resolution and keep pushing the creative limits.
Klaviyo. We're using it to power our email and newsletter at soona too!
Optimize your returns strategy! This can lead to valuable customer insights, enhanced user experiences, and increased revenue and customer loyalty.
Brands need to dive deeper into understanding their customers to set themselves up for success. Conduct research to gain insights into customer needs, preferences, and behaviors. By doing so, you can develop targeted strategies that will enhance customer experience and boost overall retention.
Right now I would say Gorgias. Having a good customer service tool is crucial to building strong customer relationships.
Start paying heavy attention to data, specifically around retention. We see a lot of effort put towards acquisition with the assumption that once someone buys, they are your customer forever. Instead, get to know your customer, understand their needs, and analyze their behaviors once they are on-site and judge their sentiment after they have visited. Work with a retention focused and data-driven agency to implement tools that contribute to repeat business and customer delight. It will pay dividends.
When surveyed, about 80% of ecommerce merchants think that they are delivering a great experience to their customers. However, when the same customers are surveyed, only 8% of those customers think that they are getting a great experience from the merchant. Now, more than ever, retaining loyal customers is an essential part of any online business and you should spend time with your customers to judge their experience with your website and products and offer improvements based on that feedback.
Tydo's report cards are an essential tool, along with Klaviyo for email and SMS, Recharge for subscriptions and memberships, Okendo for reviews and surveys, Rebuy for AI driven collections and upsells, Loop for self service returns... each tool is great on their own, but their strength as the ultimate tool comes from when they are used together!
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Report Cards is a customized glimpse into your business, delivered to your inbox for free.
Report Cards consolidates all your key metrics across platforms for an at-a-glance pulse of your business.
Discover metrics for every team member so they can stay updated with the right data on a daily, weekly and monthly basis.
It's free because we believe everyone should have access to the basics.
Portfolio is a hub for analytics across multiple Shopify stores. The perfect tool for agencies.
See an aggregate view of all your data for all your stores in one place.
Make real time assessments on marketing initiatives across every storefront you manage.
Analyze the performance of one store versus another in seconds.
More about the project
Here at Tydo, we try to highlight DTC founders who run their business in various ways. And, that's because there's no "right" way to run a DTC brand.
This project illustrates exactly that. Whether it's how a founder supports their team or how they talk about mental health in the workplace, every founder has a different approach. How do they discover these different approaches? One way: reading. Discover the greatest books that have changed the way 15+ founders think about or operate their business.
You can also listen to these book picks on Spotify or Anchor.fm.