Tydo Launches New Platform
Tydo today announced its new Platform, the home for ecommerce analytics. Now, ecommerce brands can combine Shopify store data with the most important tools and channels in one spot, creating a single source of insight.
Starting today, Tydo users can access the Platform to unlock new levels of growth with interactive, data visualizations—all in one screen and without writing a line of code.
One Size Doesn’t Fit All
Previously, ecommerce brands successfully scaled through paid media, especially on Facebook and Google, but with rising customer acquisition costs and iOS updates, the same playbook doesn’t cut it. To succeed in today’s thriving ecommerce landscape, brands have to create their own playbooks.
The best way to know what’s working and what’s not is by diving into the data. But, current analytics solutions on the market aren’t built for every store’s unique needs. Today’s Shopify merchants use around six apps on average plus email service providers, customer service tools, inventory management software, and more.
Shopify Analytics only scratches the surface of what’s possible, and current analytics dashboards don’t allow for, promote, or encourage customization. Merchants pay exorbitantly high fees just to have access to their data. They can’t customize their data views—adding ones relevant to their business and leaving out ones that aren’t.
Without an à la carte menu of data views tailored to their store, merchants struggle to understand the “so what?”—why their data matters and how to turn it into actionable insights.
Reimagining The Data Platform
Tydo recognizes that one size doesn’t fit all. Merchants shouldn’t have to pay for data views that don’t apply to their store’s playbook. That’s why Tydo built its Platform to be modular in nature.
Additionally, Tydo believes that everyone should have access to the data basics for free, which means that every Tydo user has access to Store Overview and Email Reports at no cost.
“Making data accessible is part of our core mission here at Tydo,” said Manav Kohli, Cofounder of Tydo. “Not only are we democratizing access to data, but we’re also creating a customizable experience. Every store is different and has its own unique set of needs. That’s why the Platform is modular in nature. It’s a self-service, one-click customizable experience.”
What’s Included in The Platform
Store Overview: the most important ecommerce data at the merchant’s fingertips. In one glance, dive into sales data, site performance, channel efficiency, and subscription performance through interactive data visualizations.
Email Reports: the easiest way for a merchant to keep a pulse on their store. Receive daily, weekly, or monthly reports with the data basics. Plus, customize each report with cards that touch on every aspect of ecommerce—acquisition, retention, finance, operations, ad channels, and more. From Sharma Brands to Smile.io, Tydo’s partners helped to build each card, so merchants know which data points matter most.
Tydo is taking a more holistic approach to store performance. Over the next few months, the team will be rolling out more features to the Platform.
The first module will be Cohorts. There, merchants can double click into their customers to analyze purchasing behaviors. Plus, they can gain insight into how to optimize customer acquisition while maintaining an eye on retention and LTV.
Following Cohorts, Tydo will launch Targets: a seamless way to create custom goals and drive results. In that module, merchants can stay up to date with how they’re pacing against their top goals.
…And so much more.
The team is thrilled to share the new product with the world and continue to help brands leverage data, discover new waves of opportunities, and unlock new levels of growth.
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