Announcing Targets: See how you stack up against your goals in real time
We know that the end of the year is a stressful time, especially as it relates to hitting your goals. No matter how you calculate them, knowing the targets you’re trying to hit or stay below and keeping them top of mind is always a good practice.
Here at Tydo, we wanted to make goal setting and tracking easier for you. So, we’re excited to announce that you can now set target metrics using Tydo, empowering you to reach your goals from one easy-to-use platform. See how you stack up without any effort and make adjustments on the fly.
What are Targets?
Targets provide a closer look at your goals and performance, helping you compare real-time data to your projections. Your targets can be easily added to your Report Card Stack and delivered right to your inbox.
With Targets, your goals will always be top of mind—real-time, up-to-date data with your projections side by side.
Report Cards gives you access to the most important metrics your team should be tracking to gauge DTC growth and performance. And, we’re taking it one step further with Targets. Now, you can get a quick gut check on how you’re pacing towards your goals compared to how you’re actually performing, all in an at-a-glance view.
Metrics included in Targets:
- Net Sales
- Total Spend
- Blended CPA
- Blended ROAS
Targets: How It Works
If you’re new to Tydo—before jumping into Targets—get started with Report Cards. Once you’re set up there, you can easily add your targets. No sweat.
To set your targets:
- Head to the Tydo Web App and select the 'Your Reports' tab.
- Click 'set targets' at the bottom of the 'Your Targets' card.
- You’ll need at least one marketing integration connected to Tydo. To add one, click 'Missing Marketing Integration,' and you’ll be directed to our Integrations page.
- Add your daily targets. We’ll do the rest.
- Hit the 'Save Targets' button and exit.
Once you’ve set your missing targets, they’ll start auto-populating in the 'Your Targets' section of your Report Card. Stay tuned for the next Report Card to hit your inbox to view your target metrics with real-time performance data side by side.
- Where can I see my targets in real time?
You can see them in your most recent Report Card (delivered to your inbox). Head to the Tydo web app to change the frequency of your Report Card delivery.
- Can I change my targets?
Yes and at any time! In your Report Card, click 'update targets' at the bottom of the 'Your Targets' card.
- How do I set weekly and monthly goals?
At the moment, you can only set your daily targets. Based on that info, we’ll calculate what that goal translates into for your weekly and monthly pacing. We plan on adding editing capabilities for weekly and monthly targets soon.
- Why is my data colored green and red?
If data is colored green, that means you’re above your set target. If data is colored red, that means you’re below your set target.
Set Up Your Targets Now
If you already have Report Cards set up, set your targets here.
If you don’t have a Report Card set up, you can get started here.
- What to pledge
- How to improve
- Which tools will set you up for success
I think the most important thing brands can do in 2023 is to better manage their customer data—both ethically and effectively. There’s an opportunity for brands to know their customers better than ever before—a clear benefit for both the customer and the brand. When you manage your data correctly, you’ll create stronger and more personalized ads, creative, site experiences, and so much more.
This is a classic: Let the data guide you. Go where the buyers for your products are and communicate with them on a personal level (i.e. by persona and funnel position) and nurture those relationships (past, present, and future customers). It’s possible—all through data.
We recommend that Shopify brands analyze and update their websites using data-driven decisions. Using analytics tools such as heatmaps and scrollmaps can help brands better understand how customers are interacting with their store.
Store owners tend to make assumptions about the way customers interact with their website. Most never go back and analyze their design choices to find pain points or areas of opportunity. By using heatmaps and scrollmaps, they can see where real customers are clicking and concentrating their attention. Leveraging this data, brands can start to iterate on design and make their online store experience streamlined and intuitive.
Hotjar provides a simple way to implement heatmaps, scrollmaps, and recorded user sessions on your site, helping you acquire incredibly informative user data. Additionally, it gives you the ability to create on-site surveys, which allows you to obtain direct and often critical feedback from users about their experience.
Test various attribution models and analyze the impact on your business. At Fifty Six, we are always here to help our clients identify and optimize their approach—a critical step in any successful marketing strategy.
If I’ve said it once, I’ve said it a million times–Customer Lifetime Value. And even more importantly, Future Lifetime Value (FLTV). With the ever-growing importance of first-party data, it is crucial that brands take a good look at their CRM and FLTV metrics.
Stop allocating budgets to low-hanging fruit that doesn’t move the needle on conversion. Think about what’s really going to improve your CX and the return of undertaking different initiatives—not just on what’s top on your list of bugbears on the site!
One of the best ways to understand your customer behavior is by using HotJar. Their heat-mapping and screen recording tools shine a light on where customers are navigating to and from on your site, where they're rage clicking and experiencing frustration, and where conversion is dropping off within real life customer journeys and flows!
Understanding your customers’ pain points via data and analytics , will allow you to work with your CRO/CX Agency to solve customer frustrations and improve conversion.
Rewind backs up all product, customer, and order data for Shopify sites—essential since Shopify itself doesn’t provide this solution. It's saved so many of our clients time and money from administrative accidents.
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33% of customer service inquiries are pre-sale questions. What does this mean? If you’re not investing in customer service, you’re missing out on revenue-generating opportunities.
The benefits of elevating your customer experience:
- 10% to 25% increase in AOV for customers who engage with live chat pre-purchase
- 21x higher conversion rate for customers who reach out via Live Chat or SMS compared to other site visitors
- 87% of customers who have a great customer experience will make another purchase
- 72% of customers share positive experiences with 6 or more individuals
Gorgias is our favorite Helpdesk platform. They can reduce costs by 35%, primarily by decreasing the average ticket handle time. Their machine learning algorithms are trained on millions of ecommerce-related interactions across Gorgias’ customer base and provide accurate, automated replies for the most common ecommerce inquiries. This helps our agents resolve tickets faster, which provides the customer a seamless experience.
Trust your agency! Agencies do the same things across multiple brands and niches, so we see the trends and have the practice and experience!
Don't be afraid of data and insights. If customers aren't clicking on your emails, try a new CTA. If your ads are driving good metrics at a small spend, start scaling. If your customers are complaining about a product, look into QA! If the data tells you something isn't working, let it go and try something else!
I'm supposed to say Tydo, right? 😉
Double down on differentiation. There will be a lot of headwinds this year and standing out from the crowd will set you apart.
A picture is worth 1,000 words. A video? Probably millions. In ecommerce that value translates into engagement, acquisition, and retention—everything you need to impact your bottom line.
At soona, we've seen the we've seen the impact of creative and the continuous split testing of it yield results. Our resolution is to challenge ourselves and double down on innovation and creative optionality so that each brand we work with can distinguish themselves in a crowded sea of D2C ecomm. We'd love to see our brands share this resolution and keep pushing the creative limits.
Klaviyo. We're using it to power our email and newsletter at soona too!
Optimize your returns strategy! This can lead to valuable customer insights, enhanced user experiences, and increased revenue and customer loyalty.
Brands need to dive deeper into understanding their customers to set themselves up for success. Conduct research to gain insights into customer needs, preferences, and behaviors. By doing so, you can develop targeted strategies that will enhance customer experience and boost overall retention.
Right now I would say Gorgias. Having a good customer service tool is crucial to building strong customer relationships.
Start paying heavy attention to data, specifically around retention. We see a lot of effort put towards acquisition with the assumption that once someone buys, they are your customer forever. Instead, get to know your customer, understand their needs, and analyze their behaviors once they are on-site and judge their sentiment after they have visited. Work with a retention focused and data-driven agency to implement tools that contribute to repeat business and customer delight. It will pay dividends.
When surveyed, about 80% of ecommerce merchants think that they are delivering a great experience to their customers. However, when the same customers are surveyed, only 8% of those customers think that they are getting a great experience from the merchant. Now, more than ever, retaining loyal customers is an essential part of any online business and you should spend time with your customers to judge their experience with your website and products and offer improvements based on that feedback.
Tydo's report cards are an essential tool, along with Klaviyo for email and SMS, Recharge for subscriptions and memberships, Okendo for reviews and surveys, Rebuy for AI driven collections and upsells, Loop for self service returns... each tool is great on their own, but their strength as the ultimate tool comes from when they are used together!
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Report Cards is a customized glimpse into your business, delivered to your inbox for free.
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It's free because we believe everyone should have access to the basics.
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See an aggregate view of all your data for all your stores in one place.
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Analyze the performance of one store versus another in seconds.